At a Glance
- Tasks: Lead impactful campaigns for global brands in corporate communications and media relations.
- Company: Join The Weber Shandwick Collective, a dynamic and inclusive agency.
- Benefits: Freelance role with opportunities for growth and mentorship.
- Other info: Embrace a culture of diversity and inclusion while developing your career.
- Why this job: Make a real impact while working with top-tier clients and talented teams.
- Qualifications: Experience in B2B communications and strong media relations skills required.
At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow. We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.
We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy.
We are known for:
- Developing data driven insights and strategies to drive measurable impact
- Creating impactful campaigns that tap into culture
- Creating channel and platform agnostic campaigns that grow organically
- Delivering integrated campaigns that are earned-first but deliver for paid and owned
Weber Shandwick is looking for a talented Account Director to join the Corporate Enterprise practice in our London office on a freelance basis. The practice is made up of smart, dedicated, and fun team members with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology. The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive and friendly.
The successful candidate will enjoy working on a portfolio of well-known global brands, executing integrated campaigns involving earned media, strategy, creative, analytics and digital. The successful candidate will demonstrate the following key attributes:
CLIENT AND WORK- Develop and draft content to meet account deliverables, including but not limited to: press releases, bylines, media strategies, reactive media statements, media pitches
- Proficient understanding of corporate communications
- Oversee project management, maintaining overall account tracker and other trackers as needed
- Oversee and execute proactive media outreach and reactive media relations strategies as needed
- Own responsibilities for executional leadership of multiple client programs, timelines and plans
- Proactively support and suggest improvements/new ideas to exceed client expectations by leveraging industry knowledge
- Complete and present quality work that exceeds client expectations
- Mentor, coach and develop junior members of account team to deliver high performance
- Contribute to an inclusive team environment and consistently display behaviours that support integration
- Build productive relationships internally, with interagency teams, and a diverse array of agency colleagues
- Participate in trainings that would specifically enhance cultural competency and ability to lead, coach and develop diverse teams
- Actively participate in office or agency DEI initiatives to attract and retain diverse talent
- Participate in new business development, organic business growth efforts and collaborate among practice areas in support of new business
- Gain understanding of all capabilities and offerings within the firm
- Develop understanding of clients’ businesses to spot organic growth opportunities
- Manage programs and activities, allocating agency resources to match client budgets
- Collaborate with project management to support development of new scopes of work and updates on scope management
- Build understanding of agency offerings beyond own area of expertise
- A strategic and growth mindset for our clients’ businesses and a nose for hunting opportunities
- An interest in the complex world of B2B/corporate comms
- Proficiency in both media relations and the delivery of an exceptional client experience
- A comprehensive roster of journalist contacts and vertical sector beats at titles covering international, national and trade/vertical sector publications
- A proven ability to manage large and multi-market teams to deliver work of the highest quality
- Experience working with multiple disciplines and specialists to deliver integrated campaigns
- Mastery in copywriting a range of external and media materials including press releases, key message documents, pitches, social media content, etc.
- Experience developing and managing campaigns and being a day-to-day lead for account teams
Join us and help make an impact. Together, we'll set the bar, cheer each other on and multiply your potential. At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Account Director - Corporate Affairs - 3 month FTC employer: Weber Shandwick
Weber Shandwick is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and mentorship, ensuring that our team members thrive in their careers. Join us to be part of a forward-thinking agency that values creativity and innovation in social media, while enjoying the vibrant atmosphere of one of the world's leading cities.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Corporate Affairs - 3 month FTC
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Weber Shandwick. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Weber Shandwick, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Weber Shandwick inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Director - Corporate Affairs - 3 month FTC
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Weber Shandwick. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Weber Shandwick.
How to prepare for a job interview at Weber Shandwick
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
