Digital Marketing Manager / SEO Manager in Newtown

We are looking for a results‑driven Digital Marketing Manager / SEO Manager to lead and scale our digital growth initiatives across organic and paid channels. This is a 360‑degree role requiring strong expertise in SEO, content marketing, performance marketing (PPC), social media, analytics, and marketing technology. The ideal candidate is strategic, data‑oriented, and hands‑on, with a proven ability to improve visibility, traffic quality, conversions, and brand authority while collaborating across teams.

Key Responsibilities

• Digital Marketing (360° Ownership)
  • Develop and execute end‑to‑end digital marketing strategies across SEO, PPC, content, social media, email, and performance campaigns.
  • Drive full‑funnel growth from awareness to conversion and retention.
  • Work closely with content, design, development, and business teams to ensure consistent messaging and execution.
  • Monitor campaign performance, analyze data, and deliver actionable insights and recommendations.
  • Manage marketing budgets, timelines, tools, and vendor relationships effectively.
• SEO Strategy & Execution
  • Own and execute complete SEO strategy including technical SEO, on‑page optimization, content SEO, and off‑page initiatives.
  • Conduct keyword research, competitor analysis, topic clustering, and search intent mapping.
  • Optimize website architecture, internal linking, crawlability, indexing, and structured data.
  • Improve page speed, Core Web Vitals, mobile usability, and overall site experience.
  • Lead backlink acquisition, digital PR, and authority‑building initiatives in line with search engine guidelines.
  • Track and report key SEO KPIs such as organic traffic, rankings, CTR, engagement, and conversions.
• Performance Marketing & PPC
  • Plan, manage, and optimize Google Ads, paid social campaigns, and performance marketing initiatives.
  • Use data‑driven bidding, audience targeting, and creative testing to maximize ROI and ROAS.
  • Align paid campaigns with organic and content strategies for unified growth.
  • Continuously test landing pages, ad creatives, and messaging to improve conversion rates.
• Content Marketing & Optimization
  • Lead content strategy focused on search visibility, user value, and conversions.
  • Collaborate with writers and editors to produce high‑quality blogs, landing pages, case studies, and long‑form assets.
  • Optimize content for search intent, topical authority, and user engagement.
  • Ensure content supports brand positioning and business goals across channels.
• Social Media Marketing (SMM)
  • Plan and execute organic and paid social media strategies across platforms such as LinkedIn, Instagram, X, and YouTube.
  • Focus on brand building, engagement, community growth, and social discovery.
  • Analyze social performance metrics and optimize content formats, posting strategies, and campaigns.
  • Collaborate with content and design teams to create platform‑specific, high‑impact assets.
• Analytics, Automation & Optimization
  • Own marketing analytics using tools like Google Analytics, Search Console, dashboards, and reporting platforms.
  • Translate performance data into clear insights and growth opportunities.
  • Implement automation and personalization where relevant to improve efficiency and user experience.
  • Stay updated with evolving digital marketing trends, privacy standards, and measurement frameworks.

Required Skills & Qualifications

• 5–8 years of hands‑on experience in Digital Marketing and/or SEO.
• Strong understanding of search engine algorithms, ranking factors, and best practices.
• Proficiency in tools such as Google Analytics, Google Search Console, SEMrush / Ahrefs, Screaming Frog, Google Ads.
• Experience with CMS platforms (WordPress, Drupal, etc.) and working knowledge of HTML/CSS.
• Strong analytical, problem‑solving, and decision‑making skills.
• Excellent communication, collaboration, and leadership abilities.

Preferred Qualifications

• Experience working in IT services, SaaS, startups, or digital agencies.
• Exposure to marketing automation, data‑driven personalization, and optimization tools.
• Understanding of conversion rate optimization (CRO), UX, and user journey mapping.
• Relevant certifications in Google Ads, Analytics, or SEO are a plus.

Interview Process

• Application review
• 5–10 minute initial screening call with the TA team
• Technical interviews {Domain specific}
• Practical test conducted in the presence of a panel member
• Role match & offer