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- Tasks: Create engaging content strategies and high-quality materials for a leading Tech-SaaS company.
- Company: Join Web Spiders, a rapidly expanding Tech-SaaS firm with a focus on innovation.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Why this job: Make an impact by simplifying complex tech topics and driving brand authority.
- Qualifications: 3-7 years in content marketing with strong writing and SEO skills.
- Other info: Collaborate with cross-functional teams and stay ahead of industry trends.
The predicted salary is between 45000 - 55000 ÂŁ per year.
Location: Rajarhat‑Newtown (On‑site)
Prior Experience: 3‑7 Years
Responsibilities
- Content Strategy & Planning
- Define and own a comprehensive content strategy aligned with business goals (lead generation, brand authority, thought leadership, customer education, SEO, retention).
- Build and maintain a content calendar mapping content to different buyer personas and stages of the customer journey (awareness, evaluation, decision, post‑purchase).
- Plan evergreen content, pillar pages, product‑specific content, and repurposing strategies for long‑term value.
- Content Creation & Production
- Create high‑quality content across formats: website copy, blog articles, whitepapers, case studies, product guides, email newsletters, social media posts, landing pages, ad copy, webinars/scripts, video scripts, etc.
- Translate complex technical/SaaS topics (cloud, AI, mobility, enterprise solutions) into clear, engaging narratives that speak to a non‑technical or business audience.
- Content Distribution & Promotion
- Decide appropriate channels for each piece (organic blog, SEO, social media, email, partners, newsletters, paid amplification) and plan promotion/repurposing accordingly.
- Collaborate with design, growth, digital‑ads/paid‑media, and product teams to build and distribute content.
- Manage content flows from ideation to publication to distribution.
- SEO & Discoverability
- Perform keyword research, competitive content analysis, and SEO audits to ensure content ranks and aligns with search intent.
- Optimize on‑page SEO, meta tags, internal linking, URL structure, content formats (long vs short form), and UX for SEO goals.
- Performance Monitoring & Analytics
- Define relevant KPIs (organic traffic, search rankings, leads generated, MQLs/SQLs, conversion rate, content engagement, bounce rate, time on page, downloads, etc.).
- Use analytics tools (web analytics, SEO tools, marketing automation, CRM, etc.) to track performance and derive actionable insights.
- Run A/B tests, iterate on content formats, headlines, CTAs, distribution timing, channel mix.
- Provide regular reporting (weekly / monthly / quarterly) to stakeholders, showing what’s working, what needs improvement, and next steps.
- Lead Generation & Funnel Support
- Support marketing campaigns, product launches, thought‑leadership initiatives, and customer‑education efforts with content assets.
- Create content for lead magnets (e.g., ebooks, whitepapers), email nurturing campaigns, onboarding flows, and customer success.
- Brand & Messaging Consistency
- Maintain consistent brand voice, tone, and messaging across all content.
- Partner with product and design teams to ensure content and UX/design are aligned, especially for SaaS product pages, documentation, and user guides.
- Cross‑Functional Collaboration & Ownership
- Work with cross‑functional teams (product, sales, design, growth, support) to gather inputs, feedback, and align content to broader business objectives.
- Own content lifecycle end‑to‑end with minimal supervision from ideation to performance review.
- Innovation & Continuous Improvement
- Keep updated on content marketing, SEO, SaaS marketing, and industry trends.
- Experiment with new content formats, distribution channels, multimedia (videos, webinars, podcasts), and measure effectiveness.
Required Qualifications
- 3–7 years of experience in content marketing / digital marketing / content strategy / copywriting – ideally in a B2B Tech / SaaS / Enterprise domain.
- Excellent written and verbal communication skills.
- Proven ability to simplify technical or complex topics into clear, engaging content.
- Solid understanding of SEO, keyword research, and analytics platforms (e.g., Google Analytics, Search Console, SEO tools, CMS, marketing automation).
- Strong organizational skills – ability to manage multiple content projects independently.
- Data‑driven mindset: comfortable using analytics to measure success and iterate on content strategy.
Desired Qualifications
- Experience in enterprise technology verticals: AI, cloud, mobility, enterprise SaaS.
- Hands‑on experience with CMS (e.g., WordPress or equivalent), marketing automation platforms, and email workflows.
- Experience in social media advertising, paid content distribution, or working with paid media teams for content promotion.
- Experience or interest in multimedia content: video scripts, webinars, podcasts, interactive content, etc.
- Familiarity with marketing funnels, buyer persona development, customer‑journey mapping – especially relevant for SaaS or B2B long‑sales‑cycle products.
Benefits
- Competitive salary: £45,000.00–£55,000.00 (location dependent).
- On‑site work in Rajarhat‑Newtown.
- Opportunities for career growth in a rapidly expanding Tech‑SaaS company.
EEO Statement
Web Spiders is an equal opportunity employer. We value diversity and encourage applicants from all backgrounds to apply.
Content Marketer (Tech-SaaS / B2B) in London employer: Web Spiders
Contact Detail:
Web Spiders Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketer (Tech-SaaS / B2B) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the Tech-SaaS space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content marketing work. Include case studies, blog posts, and any other relevant projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can contribute to their goals, especially around lead generation and brand authority. Tailor your answers to show you understand their audience and challenges.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. Plus, it gives you a better chance to stand out in the hiring process.
We think you need these skills to ace Content Marketer (Tech-SaaS / B2B) in London
Some tips for your application 🫡
Tailor Your Content: Make sure your application reflects the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t be shy about showcasing your relevant achievements!
Showcase Your Writing Skills: As a Content Marketer, your writing is key! Include samples of your best work that demonstrate your ability to simplify complex topics and engage a non-technical audience. This is your chance to shine!
Be Data-Driven: We love numbers! Highlight any experience you have with analytics tools and how you've used data to inform your content strategy. Show us how you measure success and iterate on your work.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Web Spiders
✨Know Your Content Inside Out
Before the interview, dive deep into your past content projects. Be ready to discuss specific examples of how you've developed content strategies, created engaging narratives, and optimised for SEO. This will show that you not only understand the role but have practical experience to back it up.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools to measure content performance. Bring examples of KPIs you've tracked and how you've iterated on content based on data insights. This demonstrates your data-driven mindset, which is crucial for a Content Marketer.
✨Understand the Tech-SaaS Landscape
Brush up on current trends in the Tech-SaaS industry, especially around AI, cloud, and mobility. Being able to discuss these topics confidently will show your potential employer that you're not just a content creator, but also someone who understands the market and can speak to a non-technical audience.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you've worked with other teams like design, sales, and product. Have examples ready that highlight your ability to gather feedback and align content with broader business objectives. This will showcase your collaborative spirit and ownership of the content lifecycle.
