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For Companies At a Glance
- Tasks: Plan and execute exciting global B2B events that drive leads and build brand presence.
- Company: Join a dynamic tech company focused on innovation and collaboration.
- Benefits: Competitive pay, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact by connecting with industry leaders and showcasing cutting-edge tech solutions.
- Qualifications: Experience in event planning and a passion for the tech industry.
- Other info: Work in a vibrant environment with great career advancement potential.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking a Corporate B2B Event Planner who will be responsible for researching, planning, executing, and optimizing global B2B events—including trade shows, conferences, webinars, digital events, and micro–content-based campaigns. The goal of this role is to leverage events as a lead-generation engine and a brand-building platform for Web Spiders’ software, AI, and digital solutions.
Key Responsibilities
- Event Research & Strategy: Identify high-value IT, AI, software, and digital marketing events across US, UK, Singapore, and India. Analyze event relevance, audience profiles, and potential ROI to shortlist the right engagements. Maintain an annual event calendar aligned with organizational business objectives.
- Event Planning & Execution: Manage end-to-end planning for both in-person and virtual events—booth setup, collateral, tech requirements, staffing, and vendor coordination. Execute 360° event marketing cycles, including pre-event promotions, on-site execution, and post-event lead management. Collaborate with design, content, and sales teams to ensure impactful event presence.
- Email & Digital Campaigns: Craft effective email marketing sequences for event invitations, follow-ups, and nurture journeys. Utilize marketing automation platforms to segment audiences and drive engagement. Manage micro-events like webinars, digital roundtables, and content-led sessions (podcasts, case studies, demos).
- Lead Generation & Nurture: Drive qualified lead flow through event participation. Ensure timely follow-up on event leads through coordinated email nurture campaigns. Share weekly/monthly reports on lead quality, conversions, and funnel performance.
- Brand Experience: Ensure consistency in brand messaging and visual identity across all event touchpoints. Leverage event assets for broader brand visibility, including digital content repurposing.
- Networking & Relationship Building: Represent Web Spiders professionally at global events. Build relationships with prospects, partners, organizers, and industry leaders.
- Performance Measurement & Reporting: Track KPIs including footfall, engagement, lead count, conversion rate, and ROI. Provide data-driven insights to optimize future event selection and campaign performance.
- Budget Planning & Compliance: Plan event budgets, negotiate vendor contracts, and optimize spending. Ensure compliance with financial guidelines and accurate documentation.
- Post-Event Activities: Conduct debrief meetings, feedback collection, and internal reporting. Manage post-event content, recordings, and follow-up communications.
Qualifications & Skills
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
- 2–5 years of experience in B2B event planning, event marketing, or international event management.
- Strong understanding of IT/software industry events and global tech ecosystems.
- Hands‑on experience with email marketing, CRM tools, and marketing automation platforms.
- Excellent communication, interpersonal, and negotiation skills.
- Strong organizational and project management abilities with attention to detail.
- Data‑driven mindset with the ability to analyze event performance metrics.
- Exposure to global events (US, UK, Singapore) preferred.
Corporate B2B Event Planner employer: Web Spiders
Contact Detail:
Web Spiders Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Corporate B2B Event Planner
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow event planners. Don’t be shy—introduce yourself and share your passion for B2B events!
✨Tip Number 2
Showcase your skills! Create a portfolio of past events you’ve planned, including details on your role and the outcomes. This will give employers a clear picture of what you can bring to their team.
✨Tip Number 3
Follow up after events! If you meet someone interesting, drop them a message on LinkedIn or via email. A simple 'great to meet you' can go a long way in building relationships that might lead to job opportunities.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals who are passionate about event planning. Keep an eye on our job listings and don’t hesitate to apply directly!
We think you need these skills to ace Corporate B2B Event Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Corporate B2B Event Planner role. Highlight your experience in event planning, especially in B2B settings, and showcase any relevant skills that match the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about event planning and how your background aligns with our goals at StudySmarter. Be sure to mention specific events you've managed or strategies you've implemented.
Showcase Your Data Skills: Since this role involves performance measurement and reporting, don’t forget to highlight your data-driven mindset. Share examples of how you've used metrics to optimise events or campaigns in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Web Spiders
✨Know Your Events
Before the interview, dive deep into the types of B2B events that Web Spiders participates in. Familiarise yourself with recent trade shows, conferences, and webinars in the IT and AI sectors. This will not only show your enthusiasm but also help you discuss how you can contribute to their event strategy.
✨Showcase Your Planning Skills
Prepare examples of past events you've planned or managed. Highlight your role in the end-to-end process, from research to execution. Be ready to discuss specific challenges you faced and how you overcame them, as this will demonstrate your problem-solving abilities and attention to detail.
✨Understand Lead Generation
Since the role focuses on leveraging events for lead generation, brush up on strategies that drive qualified leads. Be prepared to discuss how you’ve successfully nurtured leads post-event and any metrics you tracked to measure success. This will show that you understand the bigger picture of event marketing.
✨Be Ready to Collaborate
Collaboration is key in this role, so think about how you’ve worked with different teams in the past. Prepare to share examples of how you’ve partnered with design, content, and sales teams to create impactful event experiences. This will highlight your interpersonal skills and ability to work in a team environment.
