Content & Social Media Marketer

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We are looking for a sharp, digitally fluent Content & Social Media Marketer—a fresh graduate or early-career professional who already understands the pulse of online content, storytelling, and audience engagement. This is a hands-on role meant for someone eager to make an impact from Day One.

Prior Experience: 2-5 Years

Location: Kolkata (Rajarhat – Newtown)

Key Responsibilities

• Create compelling, original, and SEO-optimized content for blogs, social media, newsletters, email campaigns, and landing pages.
• Strategically manage and grow Web Spiders’ presence across LinkedIn, Instagram, X (formerly Twitter), Facebook, YouTube, and emerging platforms like Threads or Mastodon.
• Plan, schedule, and publish posts using modern social media tools like Loomly, Metricool, Buffer, or Later.
• Collaborate with design/video teams to develop branded multimedia content (e.g., reels, infographics, carousels).
• Track performance using tools like Sprout Social, Meta Business Suite, and LinkedIn Analytics; recommend data-driven improvements.
• Stay on top of evolving content formats (AI-generated visuals, micro-videos, interactive posts) and audience behaviors.
• Conduct market and keyword research using SEMrush, Ahrefs, or Surfer SEO to support content strategy.
• Assist in shaping our content calendar and content marketing funnel.

Required Skills & Qualifications

• Bachelor’s degree in English, Mass Communication, Marketing, Journalism, or related fields.
• A strong grasp of storytelling, brand voice, and persuasive digital copywriting.
• Proficiency in managing social platforms using tools like Canva Pro, Figma, Notion, and ClickUp for team collaboration.
• Understanding of SEO principles and content structuring for organic reach.
• Excellent grammar, editing, and verbal communication skills.
• Ability to meet deadlines and manage tasks in a fast-paced, agile environment.
• A portfolio of blog posts, social content, campaign samples, or creative writing (personal or academic projects welcome).

Nice To Have

• Basic video editing (e.g., CapCut, Adobe Premiere Rush, Descript) or graphic design skills.
• Familiarity with analytics dashboards: Google Analytics 4, Hotjar, Meta Insights, LinkedIn Campaign Manager.
• Understanding of content marketing funnels, buyer personas, and storytelling frameworks like PAS or AIDA.
• Experience working with AI tools like ChatGPT, Jasper, or GrammarlyGO for content ideation and editing.

Why Join Web Spiders?

• Work with a global team on transformative digital projects.
• Opportunity to grow fast and take ownership early in your career.
• A creative, collaborative, and future-forward environment that values innovation.
• Access to ongoing upskilling in AI, MarTech, and digital strategy.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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