Content Marketer (Tech-SaaS / B2B)

Content Marketer (Tech‑SaaS / B2B) – Web Spiders

Location: Rajarhat‑Newtown (On‑site)

Prior Experience: 3‑7 Years

Responsibilities

• Content Strategy & Planning
  • Define and own a comprehensive content strategy aligned with business goals (lead generation, brand authority, thought leadership, customer education, SEO, retention).
  • Build and maintain a content calendar mapping content to different buyer personas and stages of the customer journey (awareness, evaluation, decision, post‑purchase).
  • Plan evergreen content, pillar pages, product‑specific content, and repurposing strategies for long‑term value.
• Content Creation & Production
  • Create high‑quality content across formats: website copy, blog articles, whitepapers, case studies, product guides, email newsletters, social media posts, landing pages, ad copy, webinars/scripts, video scripts, etc.
  • Translate complex technical/SaaS topics (cloud, AI, mobility, enterprise solutions) into clear, engaging narratives that speak to a non‑technical or business audience.
• Content Distribution & Promotion
  • Decide appropriate channels for each piece (organic blog, SEO, social media, email, partners, newsletters, paid amplification) and plan promotion/repurposing accordingly.
  • Collaborate with design, growth, digital‑ads/paid‑media, and product teams to build and distribute content.
  • Manage content flows from ideation to publication to distribution.
• SEO & Discoverability
  • Perform keyword research, competitive content analysis, and SEO audits to ensure content ranks and aligns with search intent.
  • Optimize on‑page SEO, meta tags, internal linking, URL structure, content formats (long vs short form), and UX for SEO goals.
• Performance Monitoring & Analytics
  • Define relevant KPIs (organic traffic, search rankings, leads generated, MQLs/SQLs, conversion rate, content engagement, bounce rate, time on page, downloads, etc.).
  • Use analytics tools (web analytics, SEO tools, marketing automation, CRM, etc.) to track performance and derive actionable insights.
  • Run A/B tests, iterate on content formats, headlines, CTAs, distribution timing, channel mix.
  • Provide regular reporting (weekly / monthly / quarterly) to stakeholders, showing what’s working, what needs improvement, and next steps.
• Lead Generation & Funnel Support
  • Support marketing campaigns, product launches, thought‑leadership initiatives, and customer‑education efforts with content assets.
  • Create content for lead magnets (e.g., ebooks, whitepapers), email nurturing campaigns, onboarding flows, and customer success.
• Brand & Messaging Consistency
  • Maintain consistent brand voice, tone, and messaging across all content.
  • Partner with product and design teams to ensure content and UX/design are aligned, especially for SaaS product pages, documentation, and user guides.
• Cross‑Functional Collaboration & Ownership
  • Work with cross‑functional teams (product, sales, design, growth, support) to gather inputs, feedback, and align content to broader business objectives.
  • Own content lifecycle end‑to‑end with minimal supervision from ideation to performance review.
• Innovation & Continuous Improvement
  • Keep updated on content marketing, SEO, SaaS marketing, and industry trends.
  • Experiment with new content formats, distribution channels, multimedia (videos, webinars, podcasts), and measure effectiveness.

Required Qualifications

• 3–7 years of experience in content marketing / digital marketing / content strategy / copywriting – ideally in a B2B Tech / SaaS / Enterprise domain.
• Excellent written and verbal communication skills.
• Proven ability to simplify technical or complex topics into clear, engaging content.
• Solid understanding of SEO, keyword research, and analytics platforms (e.g., Google Analytics, Search Console, SEO tools, CMS, marketing automation).
• Strong organizational skills – ability to manage multiple content projects independently.
• Data‑driven mindset: comfortable using analytics to measure success and iterate on content strategy.

Desired Qualifications

• Experience in enterprise technology verticals: AI, cloud, mobility, enterprise SaaS.
• Hands‑on experience with CMS (e.g., WordPress or equivalent), marketing automation platforms, and email workflows.
• Experience in social media advertising, paid content distribution, or working with paid media teams for content promotion.
• Experience or interest in multimedia content: video scripts, webinars, podcasts, interactive content, etc.
• Familiarity with marketing funnels, buyer persona development, customer‑journey mapping – especially relevant for SaaS or B2B long‑sales‑cycle products.

Benefits

• Competitive salary: £45,000.00–£55,000.00 (location dependent).
• On‑site work in Rajarhat‑Newtown.
• Opportunities for career growth in a rapidly expanding Tech‑SaaS company.

EEO Statement

Web Spiders is an equal opportunity employer. We value diversity and encourage applicants from all backgrounds to apply.