At a Glance
- Tasks: Design and manage reporting systems using cutting-edge tools like GA4 and AI-driven workflows.
- Company: Join a dynamic digital marketing agency in London, specialising in data-driven solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Be at the forefront of marketing technology and make a real impact with data.
- Qualifications: Experience with GA4, GTM, and a passion for AI and analytics.
The predicted salary is between 40000 - 50000 € per year.
We are Web Behaviour Specialists, a London-based digital marketing agency specialising in paid search, display and social media advertising, SEO, website analytics, and optimisation. Since 2010, our multilingual team has worked with UK and multinational clients across the globe, delivering data-driven marketing solutions.
About the Role
We are seeking a Reporting & Analytics Specialist with strong analytical & technical skills and a forward-thinking mindset. Beyond managing traditional data stacks, you will be a key driver in integrating AI-driven workflows into our reporting ecosystem. You will be responsible for designing, implementing, and managing reporting systems across multiple platforms, including Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, BigQuery, and Excel, while actively seeking ways to leverage AI to automate processes and uncover deeper predictive insights.
Key Responsibilities:
- Tracking, Implementation & AI Innovation
- Core setup: Set up, manage, and optimise Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Advanced tracking: Implement solutions in GTM using custom JavaScript and troubleshoot using DevTools
- AI integration: Research and implement AI-powered tools (such as LLMs for code generation or automated auditing) to streamline tracking deployments and debugging
- Process evolution: Proactively identify opportunities to use AI to improve system processes, from automated data cleaning to predictive anomaly detection
- Data Analysis & Reporting
- Develop and maintain Looker Studio dashboards and other reporting tools
- Analyse data, uncover trends, and generate strategic recommendations
- Prepare daily, weekly, and monthly reports for internal teams and clients
- Assist in automating and improving reporting processes using bespoke reporting systems while exploring AI integrations to enhance data delivery
- Collaboration & Compliance
- Work closely with marketing teams to align reporting with business objectives
- Integrate GA4 with Google Ads, Facebook Pixel, LinkedIn Insights, BigQuery, and Looker Studio
- Ensure strict compliance with GDPR and data privacy regulations in all manual and AI-assisted workflows
- Conduct website analytics audits and provide actionable insights for improvement
Required Skills & Qualifications
- Proven experience in Google Analytics (GA4) and Google Tag Manager (GTM)
- Strong knowledge of tracking implementation & debugging tools
- Familiarity with JavaScript, Regex, and Data Layer management
- Experience with Google BigQuery, SQL, and data visualisation tools (e.g. LookerStudio)
- Proficiency in Microsoft Excel / Google Sheets (pivot tables, macros, advanced formulas, basic SQL)
- Analytical mindset with exceptional attention to detail and data-driven decision-making
- A strong interest in AI with a practical understanding of how tools (like ChatGPT, Claude, or Gemini) can be used to write scripts, automate repetitive tasks, or analyse data
- Excellent verbal and written communication skills
Nice-to-Have Skills
- Experience with server-side tagging
- Knowledge of digital marketing channels (SEO, PPC, Social Media, etc.)
- HTML/CSS/JavaScript experience
- Fluency in multiple languages
If you have a passion for data, analytics, and the future of marketing technology, we’d love to hear from you! Apply now and become a part of our team.
Reporting & Analytics Specialist in London employer: Web Behaviour Specialists Ltd
At Web Behaviour Specialists, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a Reporting & Analytics Specialist in our London office, you will benefit from a collaborative environment that encourages professional growth through continuous learning and the integration of cutting-edge AI technologies. Join us to be part of a multilingual team dedicated to delivering impactful data-driven marketing solutions for clients worldwide.
Contact Detail:
Web Behaviour Specialists Ltd Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Reporting & Analytics Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytics projects and any AI integrations you've worked on. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your technical skills. Be ready to discuss your experience with GA4, GTM, and any AI tools you've used. Practice explaining complex concepts in simple terms – it shows you really understand your stuff!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Reporting & Analytics Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Reporting & Analytics Specialist role. Highlight your experience with Google Analytics 4, Google Tag Manager, and any AI tools you've used. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data and analytics, and how your forward-thinking mindset aligns with our goals at Web Behaviour Specialists. Let us know how you can contribute to our innovative approach!
Showcase Your Analytical Skills:In your application, don’t just list your skills—show us how you've applied them! Share specific examples of projects where you've implemented tracking solutions or automated processes. We love seeing real-world applications of your expertise!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Web Behaviour Specialists Ltd
✨Know Your Tools Inside Out
Make sure you’re well-versed in Google Analytics 4, Google Tag Manager, and other tools mentioned in the job description. Familiarise yourself with their latest features and how they can be integrated with AI. This will show your technical prowess and readiness to tackle the role.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data analysis to drive decisions in previous roles. Be ready to discuss specific projects where you uncovered trends or made strategic recommendations based on your findings. This will demonstrate your analytical mindset and attention to detail.
✨Embrace AI Integration
Since the role involves leveraging AI, come prepared with ideas on how you could implement AI-driven workflows in reporting. Research some AI tools that could enhance data delivery and be ready to discuss how you would use them in practice.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing complex data concepts. Good communication skills are essential for collaborating with marketing teams and presenting insights to clients. Consider doing mock interviews to refine your delivery.
