At a Glance
- Tasks: Lead performance marketing strategy and manage teams across multiple channels.
- Company: Join Wild, a fast-growing personal care brand on a mission to eliminate single-use plastic.
- Benefits: Competitive salary, flexible working, and the chance to make a real impact.
- Other info: Exciting opportunity to shape the future of a sustainable brand.
- Why this job: Be part of a dynamic team driving global growth and innovation in marketing.
- Qualifications: Experience in performance marketing and strong leadership skills required.
The predicted salary is between 45000 - 55000 £ per year.
About Us: Hi there We're Wild. We set out to remove single-use plastic from the bathroom and ended up building one of the fastest-growing personal care brands in Europe. Our refillable, natural deodorant is now in millions of hands, our cases are collected like accessories, and our collaborations - from Disney to seasonal scent drops - keep the brand fresh, playful and impossible to ignore. Now part of the Unilever family, we have the backing to go global while keeping the pace and ambition and mischief of a start-up.
The Role: Wild is at an inflection point. What started as a UK direct-to-consumer brand is now a global, omnichannel business: new markets, new categories, major retail partnerships and licensing collaborations with some of the biggest IP in the world. Performance marketing has been the engine that got us here, and this role exists to own the next chapter: a bigger budget, more markets, a wider channel mix, and a step-change in how we produce and buy for performance.
Reporting to the Performance Marketing Director, you will lead three teams: Media Buying (paid media across Meta, TikTok, Google and emerging channels in the UK, US, DACH and France), Affiliates and Partnerships, and the UGC Pod. A core part of the role is fusing these into a single acquisition engine, where creative, media and partnerships compound rather than operate in parallel. Your job is to mature the function: sharper measurement, higher creative craft, world-class execution, without losing the pace and entrepreneurial edge that got us here.
What you'll do:
- Own Wild's performance marketing strategy and budget across all markets and channels.
- Accountable for CAC, payback and revenue contribution as business-level KPIs that ladder up to the wider growth plan.
- Set the paid media strategy across Meta, TikTok, Google, YouTube and emerging channels.
- Own the senior relationships with platform partners.
Head of Performance Marketing Wild HQ · in London employer: Wearewild
At Wearewild, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our hybrid working model allows for flexibility while you lead a talented team in optimising supply chain operations, with ample opportunities for professional growth and development. Join us to be part of a forward-thinking company that values innovation and teamwork, all while making a meaningful impact in the industry.
