At a Glance
- Tasks: Lead global marketing strategies and drive brand growth across multiple channels.
- Company: Join Wild, a fast-growing start-up on a mission to eliminate single-use plastics.
- Benefits: Enjoy 25 days holiday, hybrid working, and enhanced parental leave.
- Other info: Embrace a diverse and inclusive culture that values your unique perspective.
- Why this job: Be a key player in a mission-driven company making a real impact.
- Qualifications: Proven experience in managing large budgets and scaling international brands.
The predicted salary is between 80000 - 100000 £ per year.
About Us: Hi there! We're Wild. We're on a mission to remove single-use plastic from the bathroom, armed with our refillable, natural and scent-sational deodorants, body wash, and lip balm – and we've only just started. We launched in 2020 and as a high-growth company, we're already one of Europe's fastest-growing start-ups.
About the Role: As the Chief Marketing Officer at Wild, you will be the strategic powerhouse and cultural anchor driving our next phase of global hyper-growth. This is a truly holistic leadership role. You will own the global D2C engine, bridge the gap between digital and retail ecosystems, and mastermind the brand identity that resonates across the UK, US, EU, and Australia. You aren't just managing marketing spend; you are setting overall business goals, planning the future product and partnership roadmap, and leading a high-performing, passionate team to deliver exceptional results year after year.
What you'll do:
- Strategic Growth & Global Expansion
- Omnichannel Integration: Lead the global D2C strategy, ensuring seamless synergy with our retail channels to maximise brand visibility and commercial opportunities across all touchpoints.
- International Scale: Own and scale Wild's footprint across core global markets, with a dedicated focus on driving penetration and localised relevance in the UK, US, EU, and AUS.
- Goal Setting: Define and execute overall marketing targets, commercial business goals, and P&L accountability.
- Cross-Functional Team Leadership
- Directly lead, mentor, and inspire a multi-disciplinary team spanning six core pillars:
- Performance Marketing: Oversee the deployment of 8-figure advertising budgets across a wide spectrum of channels, mastering a true full-funnel approach.
- Influencer Marketing: Manage a high-performing, best-in-class influencer team, constantly evolving the strategy to stay ahead of an ever-changing market landscape.
- Brand: Defining the voice, story, and market positioning across all global territories.
- E-commerce: Driving conversion, optimising the digital storefront, and maximising customer lifetime value.
- CRM: Cultivating customer retention, brand loyalty, and recurring community engagement.
- Creative: Guiding the visual identity, campaign design, and overall content engine of the brand.
- Full-Funnel & Media Execution
- Drive a sophisticated media mix that balances large-scale TV brand campaigns to capture mass-market awareness with high-performance digital acquisition campaigns that drive efficient, immediate conversion.
- E-commerce Strategy & CRO (Conversion Rate Optimisation)
- While you won't need to be deeply technical or manage tech agencies directly (this is handled by your E-commerce team), you will possess a strong commercial understanding of digital product management. Champion the bridge between marketing and E-commerce, ensuring a flawless customer journey via high-converting landing pages, robust CRO strategies, and optimal user experiences.
- Brand Innovation & Partnerships
- Orchestrate the future roadmap for major product launches, high-profile collaborations, and strategic brand partnerships that cut through cultural noise and drive massive brand equity.
- Cultural & People Leadership
- Act as a cultural leader for the broader business—fostering a healthy, collaborative, and happy workforce. Maintain a high-performance culture that balances mental well-being with an ambitious drive to hit high-growth targets.
Who you are:
- The Balanced Generalist: You sit comfortably at the intersection of magic and logic. You have a razor-sharp eye for creative branding, but you live and breathe commercial metrics and ROI.
- Heavyweight Scale Experience: You have a proven track record of managing 8-figure budgets and scaling an international D2C brand across the US, UK, and Europe.
- Full-Funnel Expertise: You are equally comfortable signing off on a major TV commercial production as you are diving into the attribution models of a paid social campaign.
- A Natural Coach: You have a track record of managing diverse teams. You know how to get the best out of an analytical performance marketer, a visionary creative director, and a fast-paced influencer team.
- High EQ: You lead with empathy. You understand that exceptional, year-after-year results are only possible when a team feels supported, valued, and energised.
What you'll get from us:
- 25 days holidays + bank holidays + 9 extra remote working days
- Hybrid working, 3 days a week in our shiny new London office
- Enhanced maternity, paternity & adoption leave
- 4% Company Pension
- Mental well-being support through Spill
- Private healthcare through Vitality
- Weekly early finishes and social events
- Annual L&D budget
- Free breakfast
- Free & discounted Wild products
- 2 x team volunteering days and 2 x personal volunteering days
Ready to become a Wild thing?! At Wild, we know that diversity drives innovation and creativity. We are committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work. We recognise that diversity goes beyond visible differences such as race, gender, age, and ethnicity and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities. We encourage individuals from all backgrounds to apply! If we can make any adjustments to help you to perform your best in the process, please let us know!
Chief Marketing Officer in London employer: Wearewild
At Wearewild, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our hybrid working model allows for flexibility while you lead a talented team in optimising supply chain operations, with ample opportunities for professional growth and development. Join us to be part of a forward-thinking company that values innovation and teamwork, all while making a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wearewild and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wearewild are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wearewild on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wearewild. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wearewild. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wearewild:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wearewild’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wearewild
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wearewild will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wearewild, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
