Senior Manager - Marketing Mix Modelling (MMM)

Senior Manager – Marketing Mix Modelling (MMM) CL6
Location: London
Work Model: [Hybrid]
Organization: Accenture Song Data & AI

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services-powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 700,000+ people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.

Position Summary

We are seeking a Senior Manager – Marketing Mix Modelling (MMM) to lead the delivery of advanced analytics solutions for our clients, helping them optimize marketing spend, drive growth, and transform their marketing performance. In this role, you will be responsible for leading MMM engagements, delivering strategic insights, and managing cross-functional teams to create business value through data-driven marketing decisions.

Key Responsibilities

• Lead Marketing Mix Modelling engagements: Drive end-to-end delivery of MMM projects across industries such as CPG, retail, tech, financial services, and healthcare.
• Translate analytical insights into strategic recommendations that inform media planning, promotional strategy, channel optimization, and budget allocation.
• Collaborate with clients and internal stakeholders, presenting findings to senior executives and guiding their marketing strategy based on data insights.
• Mentor and lead a team of data scientists, analysts, and consultants to deliver high-impact work while fostering a culture of innovation and excellence.
• Stay up to date on marketing analytics trends, technologies, and tools, driving continuous improvement in Accenture’s MMM offerings.
• Work closely with cross-functional teams, including media, brand, and digital teams, to integrate MMM insights into broader marketing performance strategies.
• Participate in Go-To-Market Activities to drive Accenture’s Marketing Data & AI revenue pipeline

Qualification

Basic Qualifications

• Bachelor’s or Master’s degree in Statistics, Economics, Mathematics, Marketing Science, or a related field.
• Strong experience in advanced analytics, includi marketing mix modelling.
• Proven experience in managing client relationships and leading project teams.
• Deep understanding of media (TV, digital, search, social, etc.) and promotional channels, with a strong grasp of marketing measurement principles.
• Prior experience in successfully participating in Go-To-Market activities and growing a business

Preferred Qualifications

• Consulting experience or experience in a global marketing/analytics team.
• Familiarity with broader customer analytics techniques beyond MMM
• Experience working with cloud platforms (AWS, Azure, or GCP) and big data environments.
• MBA or other relevant advanced degree.

What We Offer

• Access to cutting-edge tools and world-class training in AI, machine learning, and advanced analytics.
• A collaborative culture that values diversity of thought and innovation.
• Opportunities to work with Fortune 500 clients and tackle real-world marketing challenges.
• Career progression and mobility within Accenture’s global network.

What’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
• Family-friendly and flexible work policies.
• Attractive pension plan with financial wellbeing support and resources.
• Private healthcare insurance plan and Mental Wellbeing support.
• Employee Assistance Programme, Career Development and Counselling.
• A range of generous Parental Leave offerings.

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.

Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

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Join Accenture and help leading companies transform the way they use data to drive marketing perform

Locations

London

Additional Information

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces.

Join Accenture to work at the heart of change. Visit us at www.accenture.com .\\n#J-18808-Ljbffr