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- Tasks: Lead global brand activation and develop impactful campaigns across diverse markets.
- Company: Join EY, a global powerhouse committed to shaping your future.
- Benefits: Flexible environment, world-class experiences, and a diverse, inclusive culture.
- Other info: Opportunity for career growth in a dynamic, collaborative setting.
- Why this job: Make a real impact by embedding the EY brand globally and driving commercial value.
- Qualifications: Strong leadership, creative campaign experience, and ability to influence stakeholders.
The predicted salary is between 80000 - 100000 £ per year.
At EY, we’re all in to shape your future with confidence. We will help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
The Global Brand and Activation Leader role is a new pivotal and strategic one to embed the EY brand and develop core brand campaigns across all regions, sectors and client‑facing touchpoints. The objective is to create a distinctive, coherent, consistent and commercially impactful brand experience that supports EY’s growth ambition and positions the brand as a strategic engine for the business. This role demands demonstrable creative and strategic leadership, measurable business impact, and the ability to influence across the global organisation.
- Lead & Evolve Global Brand Activation
- Strategic leadership for brand activation globally, shaping how the EY brand shows up across markets.
- Translating the brand strategy into activation programs that drive consistency and impact.
- Connecting key brand narratives into activation plans across priority markets.
- Ensuring alignment with global BMC, Areas, and EY‑Parthenon brand activity to maximise coherence and avoid fragmented execution.
- Developing activation playbooks and frameworks that enable regions to deliver high‑quality, locally resonant activations.
- Ownership of Key Programs (Campaigns + Activation)
- A. Global Brand Campaigns
- Ongoing stewardship of brand campaigns adding strategic leadership and innovation.
- Work with creative and media partners to ensure campaigns are insight‑led, distinctive and commercially aligned.
- Optimise cross‑channel performance, including digital, social, events and thought leadership integration.
- Take a forward leadership role to selected brand defining initiatives.
- B. Brand Activation Programs
- Develop and lead brand creative and brand activation plans across major global key events.
- Shape and refine creative narratives, messaging frameworks, and experiences that bring EY’s brand assets to life.
- C. Impact into the Network Building & Capability Expansion
- Build a global network of brand activation practitioners across Areas, Regions and service lines.
- Own the BMC activation forums / calls - including the toolkits and guidance to ensure everyone is equipped to activate the brand strategically and consistently.
- Drive governance and best practice sharing.
- A. Global Brand Campaigns
- Embedding the Brand Across the Business
- Ensure the EY brand is fully embedded through business processes, service lines, digital environments and employee‑facing platforms.
- All 378k EY people understand, apply and amplify the brand.
- Drive understanding that brand drives commercial value, including opportunity creation, reputation growth and client conversion.
- The brand becomes a powerful commercial engine, not only a marketing asset.
- Clear skills required
- Ability to set global brand activation strategy, not just execute it.
- Deliver world class global creative campaigns across media, with demonstrable impact including social and digital platforms.
- Influence and collaboration with senior stakeholders across the network.
- Strong integration of insight, performance data and commercial outcomes.
- Leadership of multi‑disciplinary teams and agency partners.
- Be curious and forward thinking on embedding AI and social media into processes, programs etc.
- Proactive in bringing fresh thinking and powerful insights to impactful briefs.
- Ability to represent the brand strategy at senior forums and global steering groups.
What we offer you: At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.
Additional Information: To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability‑related adjustments or accommodations you may need.
Global Brand Activation and Campaign Leader in London employer: WeAreTechWomen
Contact Detail:
WeAreTechWomen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Activation and Campaign Leader in London
✨Tip Number 1
Network like a pro! Reach out to current or former EY employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Global Brand Activation and Campaign Leader role. Personal connections can give you insights that no job description can.
✨Tip Number 2
Prepare for the interview by diving deep into EY's brand campaigns. Familiarise yourself with their key narratives and think about how you can contribute to shaping the future of their brand. Show us your passion for the brand and how you can make a measurable impact!
✨Tip Number 3
Practice your storytelling skills! You’ll need to convey your creative ideas and strategic vision clearly. Use examples from your past experiences where you’ve successfully led brand activations or campaigns. We want to see how you can bring EY’s brand assets to life!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining the team and contributing to building a better working world.
We think you need these skills to ace Global Brand Activation and Campaign Leader in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! This role is all about brand activation and campaigns, so don’t be afraid to showcase your innovative ideas and unique approach to brand storytelling.
Tailor Your Application: Make sure to tailor your application specifically for the Global Brand Activation and Campaign Leader role. Highlight your relevant experience and how it aligns with EY's mission to shape the future with confidence. We want to see how you can contribute to our vision!
Be Data-Driven: Since this role requires measurable business impact, include any data or metrics that demonstrate your past successes in brand campaigns. Show us how your strategic decisions have led to tangible results – numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the info you need about the role and our culture there!
How to prepare for a job interview at WeAreTechWomen
✨Know the Brand Inside Out
Before your interview, dive deep into EY's brand values and recent campaigns. Understand their key narratives like 'Shape the future with confidence' and be ready to discuss how you can enhance these themes in your role.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully led brand activation strategies in the past. Be specific about the measurable impact your initiatives had on business outcomes, as this role demands demonstrable results.
✨Demonstrate Creative Leadership
Think of innovative ideas that could elevate EY's brand presence globally. Bring fresh insights to the table during your interview, showing that you're not just a follower but a forward-thinking leader in brand activation.
✨Engage with Stakeholders
Highlight your experience in collaborating with senior stakeholders and cross-functional teams. Discuss how you've influenced decisions and driven alignment in previous roles, as this will be crucial for success at EY.