Global BMC - iGTM - Marketing Excellence for Accounts

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The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand. BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations.

The opportunity BMC is on an exciting journey to create a world-class marketing function and achieve the highest strategic impact for EY. EY is making significant investments in priority account activation and account development for key and global accounts to deliver an exceptional and ideally personalized, user experience. In this role, the senior associate will work with the Global BMC (iGTM) Marketing Excellence for Accounts Leader/s and managers to support on the strategic marketing plans to support the growth and development of these accounts. They will assist in the delivery of agreed plans and help to ensure buy-in across the account, primarily with marketing stakeholders and account teams.

Your key responsibilities include:

• Supporting the delivery of an account based marketing strategy to deliver on the agreed global Marketing Excellence for Accounts strategy and to align priorities based on the commercial opportunities for each account.
• Working with highly sensitive and confidential information in day-to-day work and dealing with unexpected or last-minute requests.
• Building a strong internal network and demonstrating a good understanding of the business.
• Engaging with and influencing colleagues to get key information.
• Delivering the Marketing Excellence for Accounts program and shaping the delivery of the go-to-market strategy and account focused marketing.
• Championing a client-first approach that builds EY’s brand through audience-centric, issue-based BMC activities.
• Driving lead generation and conversion along the client lifecycle.
• Measuring the impact of best practice content and channel strategies.
• Exploring commercial opportunities for the accounts, including co-developing marketing assets, content, strategic alliances, events and communications.
• Reviewing performance metrics and delivering reports on Marketing Excellence for Accounts performance.

Skills and attributes for success:

• Strong business understanding (EY / general business acumen).
• Commercially orientated and proactive; forward looking and results orientated.
• Familiarity with account marketing.
• Effective stakeholder management skills.
• Excellent communication, presentation and networking skills.
• Ability to work under pressure and to tight deadlines, managing multiple priorities effectively.
• Ability to synthesize complex information into simple, high impact messages.

To qualify for the role, you must have:

• Experience in marketing, communications or business development, ideally in a B2B environment.
• Experience of B2B demand generation or Account-based marketing role.
• Experience of project management/program execution.
• Solid knowledge of marketing channels and experience in application.
• Self-awareness and results oriented.
• Experience working in a cross-border environment (ideal but not essential).

What we look for:

• An experienced, high-energy individual with excellent communication and networking experience.
• Detail oriented & analytical.
• Willingness to take up Project supervision responsibility at times.
• Ability to develop stakeholder expectation management.

What we offer you:

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.