Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Transform data into insights to enhance digital marketing strategies for top clients.
- Company: Join Accenture, a global leader in professional services and innovation.
- Benefits: Enjoy competitive pay, health perks, remote work options, and continuous learning opportunities.
- Why this job: Make a real impact by shaping the future of digital analytics and marketing.
- Qualifications: Experience in digital analytics and strong communication skills are essential.
- Other info: Be part of a diverse team that values inclusion and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We believe in inclusion and diversity and supporting the whole person. Our core values comprise Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity.
You will have a marketing analytics or web analytics background and will be comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy. During client projects you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.
Key Responsibilities- Set strategic vision for digital analytics in-line with broader client landscapes, e.g. marketing, technology, data etc.
- Establish our client’s measurement strategies for their digital assets, including web and app.
- Audit and define digital analytics tagging implementations with the ability to work with both business and technical stakeholders to ensure that tracking requirements are captured and implemented accurately.
- Define dataLayer structures and other key requirements for digital analytics purposes.
- Analyse website traffic, user engagement, and conversion rates to identify opportunities for optimization.
- Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.
- Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.
- Collaborate with Marketing teams to measure the effectiveness of digital campaigns and recommend strategies for maximizing ROI.
- Work with multiple teams across MMM projects from the business and internal analytics teams.
- Data collection and preparation: Gathering and cleaning data from various sources to ensure it is ready for analysis, including working with large datasets and ensuring data quality and consistency.
- MMM model development: Assisting in the development and validation of marketing mix models, including selecting appropriate modelling techniques and ensuring the models are robust and accurate.
- Stay updated on industry trends and best practices in digital analytics to drive innovation.
- Strong experience in digital analytics or similar role, preferably in a retail or e-commerce environment.
- Advanced understanding of matrixed organisations and comfortable in managing cross functional teams.
- Skilled in digital analytics & experience analytics platforms (e.g. Google Analytics, Adobe Analytics, ContentSquare, Decibel etc.).
- Experience in delivering end-to-end MMM projects.
- Experience using Tag Management Systems (e.g. Google Tag Manager, Tealium, Adobe Launch etc.).
- Proven analytical skills with the ability to interpret complex data sets and generate actionable insights.
- Strong communication skills with the ability to present findings to non-technical stakeholders.
- Experienced with data visualization tools (e.g., Tableau, Power BI).
- Problem solving mindset with a passion for continuous improvement.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
Digital Analytics Specialist employer: WeAreTechWomen
Contact Detail:
WeAreTechWomen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytics projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital analytics. Be ready to discuss your past experiences and how they relate to the role you're applying for.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Accenture.
We think you need these skills to ace Digital Analytics Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Analytics Specialist role. Highlight your experience with digital analytics tools and any relevant projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital analytics and how you can contribute to our team. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical skills. Mention specific examples where you've used data to drive decisions or improve outcomes. We’re all about data-driven insights here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at WeAreTechWomen
✨Know Your Analytics Tools
Make sure you're well-versed in the digital analytics tools mentioned in the job description, like Google Analytics and Adobe Analytics. Familiarise yourself with their features and how they can be applied to real-world scenarios, as this will show your technical competence during the interview.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled complex data challenges in the past. Be ready to discuss specific situations where your analytical skills led to actionable insights or improvements, as this aligns perfectly with the role's requirements.
✨Understand the Client-Centric Approach
Accenture values a customer-centric vision, so think about how you can demonstrate your understanding of user journey analysis and website optimisation. Bring examples of how you've used data to enhance user experiences and drive client success.
✨Communicate Clearly with Non-Technical Stakeholders
Practice explaining complex data findings in simple terms. Being able to present your insights to non-technical stakeholders is crucial, so consider rehearsing how you'd convey your analysis and recommendations effectively.
