At a Glance
- Tasks: Create engaging digital content that showcases EY's innovative services and insights.
- Company: Join a Big 4 professional services firm redefining its digital presence.
- Benefits: Flexible hybrid working, continuous learning, and transformative leadership opportunities.
- Other info: Be part of a diverse and inclusive culture that values your unique voice.
- Why this job: Make a real impact by shaping the future of digital content for a leading firm.
- Qualifications: 3+ years in marketing copywriting or journalism, with strong SEO knowledge.
The predicted salary is between 40000 - 50000 £ per year.
A unique opportunity to be part of the team that redefines the digital presence of a Big 4 professional services firm in the UK, transforming ey.com into a powerful platform that demonstrates how we shape the future with confidence for our clients. Our strategy in the UK is laser focused on increasing client discoverability, messaging impact, consideration, and conversion from site visits to conversations.
As part of the Digital Content team, this role will create content on ey.com that showcases our distinctive thinking, bold insights and innovative services, positioning EY as the preferred partner for complex issues.
Your Key Responsibilities
- Draft copy and select images for content projects briefed by a Digital Portfolio Manager.
- Support Digital Content Managers in advising BMC teams on best digital creative approaches for ey.com initiatives.
- Ensure all work follows brand guidelines and is approved through the SCORE brand approval process.
- Collaborate with the Digital Technical Manager to optimise copy for search and ensure site builders receive accurate briefs for timely publishing.
Skills and Attributes for Success
- Excellent creative writing, with the ability to think verbally and visually to create compelling digital content.
- Proficiency in using AI tools to streamline messaging and copy development, while maintaining distinctive, engaging content.
- Positive, proactive mindset and ability to engage stakeholders around the vision for ey.com.
- Strong stakeholder management skills, with the ability to gain consensus on content direction in a complex organization.
- Working knowledge of SEO and optimisation of digital content to support campaign search goals and the buyer journey.
- Highly organised project and time management skills with meticulous attention to detail and the ability to meet deadlines.
- Experience in professional services or a related industry, with a clear understanding of external markets and the context for content creation.
- Expertise in writing to brand style guidelines.
To Qualify for the Role You Must Have
- 3+ years of experience in marketing copywriting, journalism, or a similar business environment.
- Knowledge of the UK business environment, gained from professional services or related experience, or through journalism in a related field.
- Experience working with website teams and adhering to technical requirements.
- Experience collaborating with stakeholders to understand briefs, secure support for creative direction, and deliver final outputs.
What We Offer
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility so you can make a meaningful impact on your terms.
- Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
Senior Digital Content Executive - BMC in Birmingham employer: WeAreTechWomen
As a Senior Digital Content Executive at EY, you will thrive in a dynamic and inclusive work culture that champions continuous learning and personal growth. With a focus on innovative digital strategies, you'll have the opportunity to shape impactful content while collaborating with diverse teams in a hybrid working environment outside London. EY is committed to empowering its employees, providing the tools and flexibility needed to make a meaningful impact in the professional services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Content Executive - BMC in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work, especially any digital content projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can contribute to their goals, especially around enhancing client discoverability and messaging impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Digital Content Executive - BMC in Birmingham
Some tips for your application 🫡
Showcase Your Creative Writing Skills:Make sure your application highlights your creative writing abilities. We want to see how you can think both verbally and visually, so include examples of compelling digital content you've created in the past.
Tailor Your Application to Our Brand:When applying, ensure that your writing aligns with our brand style guidelines. This shows us that you understand the importance of maintaining a consistent voice and tone across all content.
Demonstrate Your Stakeholder Management Skills:In your application, share experiences where you've successfully collaborated with stakeholders. We value those who can engage others around a vision, so give us examples of how you've gained consensus on content direction.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at WeAreTechWomen
✨Know Your Content
Before the interview, dive deep into the kind of content EY produces. Familiarise yourself with their brand voice and style guidelines. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creative writing skills. Bring along a portfolio or samples that demonstrate how you've crafted compelling digital content in the past, especially in a professional services context.
✨Understand SEO Basics
Brush up on your knowledge of SEO and how it applies to digital content. Be ready to discuss how you’ve optimised content for search in previous roles, as this is crucial for the position. Showing that you can think strategically about content will impress the interviewers.
✨Engage Stakeholders
Think about times when you've collaborated with different teams or stakeholders. Be prepared to share specific examples of how you gained consensus on content direction and navigated complex organisational structures. This will demonstrate your strong stakeholder management skills.
