At a Glance
- Tasks: Lead TALA's social strategy, driving growth and engagement across key platforms like Instagram and TikTok.
- Company: Join TALA, a female-led activewear brand focused on sustainability and community.
- Benefits: Enjoy 25 days holiday, generous discounts, gym memberships, and enhanced parental pay.
- Other info: Collaborate with creative teams in a fast-paced, innovative environment.
- Why this job: Shape the future of social media for a brand that prioritises sustainability and community impact.
- Qualifications: Proven social media experience, strategic thinking, and a passion for fashion and lifestyle brands.
The predicted salary is between 40500 - 49500 £ per year.
About the Role
Reporting into the Brand Marketing Director, the Head of Social will be responsible for defining and driving TALA’s organic social strategy and growth agenda across our key social channels.
You will lead our social team, setting the strategic direction, identifying opportunities for growth and ensuring our social channels build brand awareness, cultural relevance, community and channel growth.
You will balance creativity with data and commercial thinking, ensuring we are not just creating content, but building a social presence that drives the business forward.
You will work closely with Brand, Creative, Performance, Influencer, PR, Product and Ecommerce teams, ensuring social is connected to the wider marketing strategy and that TALA continues to be ahead of the conversation.
We’re looking for a strategic thinker who is equally comfortable setting the direction, managing a team and getting into the details when needed.
Tasks
Day to day this looks like
- Social
Strategy: Own and evolve TALA’s organic social strategy across Instagram and Tik Tok, with oversight of Pinterest and Linked In, setting clear objectives, channel roles, audiences, content pillars and KPIs.
- Growth Strategy: Identify opportunities to grow TALA’s social audience, reach and relevance, developing strategies to increase awareness, engagement and community.
- Planning & Prioritisation: Own the social planning process and ensure the calendar is driven by clear business, brand, product and customer priorities.
Make clear recommendations on where the team should focus time, resources and investment.
- Content
Strategy: Set the strategic direction for the content we create, identifying the formats, stories, behaviours and cultural moments that will help TALA grow.
Provide clear strategic direction and briefs to the content creators within the team, ensuring content is distinctive, relevant, engaging and effective against our KPIs.
- Engineer
Virality: Think beyond existing content formats to identify opportunities to create stop-and-look moments that capture attention and drive conversation.
Challenge the team to think differently about how we execute ideas, finding unexpected, culturally relevant and creatively disruptive ways to make TALA stand out and content travel.
- Trend & Culture: Stay ahead of social, cultural and platform trends, identifying opportunities for TALA to participate in the conversation in a way that feels authentic to the brand and has the potential to drive meaningful reach and growth.
- Campaign
Strategy: Partner with the Marketing team and Creative Director on campaign strategy, ensuring social plays a clear role in building awareness, excitement and cultural relevance.
Develop channel strategies and rollout plans for key campaigns and launches.
- Insights & Analytics: Own the analysis of social performance, customer behaviour and competitor activity.
Turn data into clear insights and recommendations, using performance to continuously improve our strategy.
- Test & Learn: Develop a test-and-learn approach across social, identifying new formats, platforms, creators and ways of working. Test, learn and scale what works.
- Team
Leadership: Lead, develop and inspire the social and content creation team, setting clear objectives, ways of working and standards.
Ensure the team understands not just what they are creating, but why and what it needs to achieve.
- Cross-functional
Collaboration: Work closely with Brand, Creative, Performance, PR, Influencer, Product and Ecommerce to ensure social is fully integrated into the wider marketing and commercial strategy.
- Channel
Health: Oversee the overall health and performance of TALA’s social channels, ensuring content is consistent, on-brand and delivering against agreed objectives.
You will provide strategic direction while empowering the team to own day-to-day execution.
- Reporting: Own weekly, monthly and quarterly reporting against social KPIs, going beyond performance reporting to provide clear insights, recommendations and actions for the wider business.
- Key collaboration: Partner with the Head of Performance Marketing to create a boosting strategy
- Social
Innovation: Keep TALA ahead of how social is evolving, from new platforms and formats to creators, communities and emerging behaviours, ensuring we continue to find new ways to grow our audience.
- Governance: Partner and align with the Creative Director on the visual representation of BAU, drops and campaign assets.
Requirements
You should
- Have significant professional social media experience, ideally within a fast-moving fashion, beauty, lifestyle or consumer brand.
- Proven track record of working closely with a Creative team.
- Be highly collaborative with key stakeholders including Brand, Creative, Performance, PR, Influencer, Product and Ecommerce.
- Be able to demonstrate how you have grown a social presence, not just through content volume, but through a clear strategic approach.
- Have a proven track record of developing and delivering social strategies that have driven audience and brand growth.
- Have a deep understanding of Instagram and Tik Tok, with knowledge of Pinterest and Linked In.
- Be highly analytical and commercially minded, able to interpret data and turn it into clear strategic recommendations.
- Have a strong understanding of social culture, trends, formats and what makes content travel.
- Have experience developing social strategies, content frameworks, channel plans and campaign rollouts.
- Have experience managing and fostering development across a team, with the ability to set direction, inspire creativity and create a high-performing team culture.
- Be an excellent cross-functional collaborator and communicator, comfortable working with senior stakeholders and multiple teams.
- Be highly organised and an excellent project manager, able to bring clarity and structure to a fast-moving environment.
- Be comfortable working in a start-up environment: working lean, moving quickly and finding solutions with available resources.
- Be equally comfortable operating at a strategic level and getting into the detail when required.
- Be driven, ambitious and solution-oriented, with a genuine passion for finding new opportunities for growth.
- Have a strong understanding of the TALA brand and customer, and be excited about the opportunity to help shape the next stage of TALA’s growth.
Benefits
What we can offer
- 25 days holiday a year plus bank holidays
- Very generous employee discount after probation period
- Nominated Friends & Family Discount
- Clothing allowance spending gift
- Class Pass or Gym Flex membership
- Health Shield
- Enhanced maternity/paternity pay
- Charity fundraising match of up to £1,000
About us
TALA is an activewear brand built to actively solve problems without creating new ones for people, the planet, or anyone else.
Every collection prioritises functionality and thoughtful design, combining premium fabrics with multi-way versatility and flattering fits that deliver maximum impact with minimal effort.
Each piece is crafted with attention to detail, ensuring women can look and feel their best with ease.
When founder Grace Beverley shifted from fast fashion to more sustainable options in her everyday clothing, she found a host of responsibly made options in every category other than activewear.
Founding TALA in 2019, the proud female-led brand is on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit.
Read about TALA's people, purpose and product work here.
Tik
Tok
@wearetala Instagram
- @wearetala
- #J-18808-Ljbffr
Head of Social in London employer: wearetala
TALA is an exceptional employer that champions a vibrant and inclusive work culture, where employees are empowered to embody the brand's values while providing outstanding customer service. With a focus on personal growth, team collaboration, and sustainability, TALA offers competitive benefits such as a generous holiday allowance, employee discounts, and a clothing allowance, making it an ideal place for those passionate about activewear and making a positive impact. Located in the bustling St James' area of Edinburgh, this role not only provides a chance to be part of a rapidly growing brand but also to engage with a community that values conscious fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for wearetala and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like wearetala are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with wearetala on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at wearetala. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit wearetala. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of wearetala:Show us that you’ve done your homework! In your application, briefly mention what you admire about wearetala’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at wearetala
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at wearetala will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At wearetala, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
