Brand Marketing Director (12 Month FTC)

About the Role: TALA, known for activewear that keeps up with busy lifestyles, has been on a rocket ship since its founding in 2019 by entrepreneur Grace Beverley. Powered by a highly engaged, largely organic social community, we’ve evolved into a digital‑first, multichannel women’s athleisure brand with a sophisticated growth and retention engine. In 2025, we accelerated our physical retail expansion with the opening of two London stores, Carnaby Street and Westfield White City, marking a major step in our long‑term brand and community strategy.

We are looking for a Brand Marketing Director (Mat Cover) for a 12-month FTC: a key player who can slot quickly into the senior leadership team and make an immediate impact. We are searching for a candidate who has extensive Brand Marketing and team management experience and who wants to work with one of the top-growing, social-first brands in the UK and beyond. This role is ideal for an in‑house brand superstar, or someone currently consulting / working fractionally.

The Brand Marketing Director manages the Brand and Creative teams, including Brand Marketing team, Influencer & Events team, Organic Social & Content team, and Creative team, which includes Production, Art Direction, and Graphic Design. Confidence in the D2C and Social spaces is required, with omni‑channel experience a major plus.

Tasks

• Lead brand marketing strategy across D2C, wholesale, and retail channels, with a primary focus on driving D2C growth and customer acquisition.
• Sit on the senior leadership team, contributing to company‑wide strategy, planning cycles, and key business decisions alongside the CEO and functional leads.
• Own and execute organic social strategy across all platforms, setting the content direction, cadence, and voice to grow the brand's presence and community.
• Oversee an advanced influencer marketing programme.
• Oversee all content rollouts, ensuring campaigns are planned, sequenced, and executed cohesively across channels and moments.
• Lead and inspire the creative team, setting a high bar for output, managing workloads and priorities, and fostering a culture of bold, brand‑right creative thinking.
• Drive brand elevation initiatives that shift perception, increase cultural relevance, and position the brand as a name people genuinely know and seek out.
• Develop and maintain the brand's visual and tonal identity, ensuring consistency across every customer touchpoint — from social and editorial to packaging and retail environments.
• Work cross‑functionally with product and commercial teams to ensure brand strategy is embedded across the business and not siloed within marketing.
• Collaborate with wholesale and retail partners on co‑marketing, in‑store activations, and launch moments that strengthen brand presence at shelf and online.
• Build and manage the marketing calendar, aligning product launches, campaigns, and cultural moments into a clear, proactive rollout plan.
• Report directly to the CEO, providing regular strategic updates, clear visibility on priorities, and honest counsel on brand positioning and market opportunities, and support the Founder in all things brand.
• Prepare and present board‑level reporting on brand performance, marketing investment, and progress against awareness and growth goals — translating marketing activity into business impact with clarity and confidence.
• Manage senior stakeholders across the business, building strong relationships, aligning on shared objectives, and ensuring marketing is seen as a commercial driver, not a support function.
• Define and report on brand marketing KPIs — including social growth, engagement, share of voice, influencer ROI, and brand awareness metrics.
• Identify and act on emerging platform trends, cultural moments, and whitespace opportunities before they become mainstream.

Requirements

• 12+ years of brand marketing experience, with at least 5 years in a senior or leadership role — ideally within active‑wear, fashion, or a consumer lifestyle brand.
• Experience operating at a senior leadership level, with the gravitas, commercial fluency, and communication skills to hold your own in the boardroom and influence at the highest level.
• A natural collaborator who thrives working cross‑functionally, with a track record of building strong relationships across product, commercial, finance, and operations teams.
• Deep, hands‑on expertise in organic social strategy — you understand the platforms, the algorithms, the culture, and what makes content actually travel.
• Proven track record building and scaling influencer programmes, with experience managing diverse talent rosters and negotiating partnerships.
• Demonstrated ability to take a brand from known to famous — you've done it before or been a critical part of the team that has.
• Experience managing and developing a creative team, with a strong creative eye and the ability to give sharp, clear, and constructive direction.
• Fluency across D2C marketing dynamics, with an understanding of how brand investment connects to acquisition, retention, and LTV.
• Strong commercial awareness and experience working in multi‑channel environments including wholesale and retail.
• A natural storyteller with exceptional instincts for brand voice, visual identity, and cultural fit.
• Highly organised and calm under pressure, with the ability to manage multiple campaigns, stakeholders, and workstreams simultaneously.
• Data‑literate — comfortable pulling insights from social analytics, campaign reporting, and brand tracking tools to inform decisions.
• An obsessive eye for detail and a genuine passion for the active and fashion space — you live and breathe this world.

Benefits

• 25 days holiday a year plus bank holidays.
• Very generous employee discount after probation period.
• Nominated Friends & Family Discount.
• Clothing allowance spending gift.
• Class Pass or Gym Flex membership.
• Health Shield.
• Enhanced maternity/paternity pay.
• Charity fundraising match of up to £1,000.

About us:

TALA is an activewear brand built to actively solve problems without creating new ones for people, the planet, or anyone else. Every collection prioritises functionality and thoughtful design, combining premium fabrics with multi‑way versatility and flattering fits that deliver maximum impact with minimal effort. Each piece is crafted with attention to detail, ensuring women can look and feel their best with ease.

When founder Grace Beverley shifted from fast fashion to more sustainable options in her everyday clothing, she found a host of responsibly made options in every category other than activewear. Founding TALA in 2019, the proud female‑led brand is on a mission to make consciously made active and off‑duty styles accessible and inclusive without sacrificing performance or fit.