Marketing Retention Manager

About Proppel We connect LATAM talent with remote work opportunities in the most exciting companies worldwide. If you\’re looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help. Our headquarters are in London, UK, and we\’re looking for top-tier talent in LATAM to support our clients. What We’re Looking For Our US client, a leading expert in direct-to-consumer (DTC) brand growth and marketing, is seeking a Retention Manager to help execute and optimize lifecycle marketing strategies across Email and SMS. This role is key to enhancing customer retention, driving repeat purchases, and increasing customer lifetime value through strategic automated journeys and targeted campaigns. Responsibilities Assist in managing the daily operations of lifecycle marketing programs across multiple channels. Support the development and refinement of automated journeys and campaigns to drive engagement and repeat purchases. Collaborate on content planning, briefing, and deployment for lifecycle campaigns. Execute segmentation strategies and personalization efforts based on user behavior. Conduct thorough testing and quality assurance to ensure high accuracy and effectiveness. Analyze campaign performance, provide insights, and implement A/B testing strategies for continuous optimization. 3+ years of experience in customer lifecycle marketing for DTC e-commerce brands. Hands-on experience managing CRM platforms and Klaviyo. Strong analytical skills with experience using Google Analytics, Looker, or Tableau. Knowledge of audience segmentation, personalization strategies, and A/B testing. Excellent attention to detail, project management skills, and ability to work in a fast-paced environment. USD Monthly Salary 100% Remote Work 10 days of Paid Time Off + US Holidays Disclaimers You are applying to work with an international company. Make sure your CV is in English, otherwise your application can\’t be considered. By applying to any of our roles, you agree to subscribe to our Candidate Newsletter in order to receive notifications of new openings that may be a match with you, as well as additional educational content to help you get your next job. #J-18808-Ljbffr