At a Glance
- Tasks: Lead product marketing strategy and create compelling narratives for our innovative solutions.
- Company: Join Pion, an award-winning platform transforming global commerce with diverse perspectives.
- Benefits: Enjoy competitive salary, 30 days leave, remote work, and wellness perks.
- Other info: Flexible hours, personal development opportunities, and a supportive work culture.
- Why this job: Be the voice of the market and shape the future of product marketing.
- Qualifications: Experience in multi-product marketing, exceptional storytelling, and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
About us
Pion is the award‑winning platform where audience verification, data ownership, and marketing reach converge. We help 3,500+ brands—including the world’s biggest retailers—build lasting loyalty across 10 consumer groups in 100+ territories. Whether it’s through Student Beans, Beans iD, or our YMS events, we enable growth without compromise. At Pion, you’ll help us build a smarter, more transparent future for global commerce.
Life at Pion
At Pion, we’re driven by big ideas and bold thinkers. Our purpose is clear: We make it possible to reward those who shape our world, from Students to Healthcare workers and more. That mission demands diverse perspectives and a culture where everyone belongs. Our people power everything from innovation to collaboration, and we’re committed to building a space where everyone can grow, learn, and thrive.
About the role
We are looking for a brand new Head of Product Marketing to join us who will strategically and pro‑actively approach this role. As the Head of Product Marketing at Pion, you are the voice of the market and the architect of our product narrative. Navigating a complex ecosystem of SaaS, Affiliate, and Media products, your job is to figure out who we are selling to, what they care about, and how we position our solutions to win. Reporting to the CPO, you will own the product’s Go‑To‑Market (GTM) and positioning strategy, build foundational messaging and marketing assets, and hand those blueprints over to the Sales Enablement team.
Responsibilities
- Deeply research the market, track competitors, and define exactly who we sell to (ICPs and Personas) across SaaS, Affiliate, and Media.
- Operate simultaneously across Product, Marketing, and Sales, defining a strong B2B/B2C strategy that supports these teams to reach their OKRs.
- Partner with Sales and Sales Enablement teams, using tools such as Gong to gather client feedback, understand perspectives, and maintain a feedback loop to Product teams.
- Partner with Product Managers to define product features and value, building foundational messaging frameworks for how we talk about our products.
- Write and produce all external marketing assets: B2B website copy, LinkedIn content, customer emails, and top‑of‑funnel marketing campaigns.
- Own overarching messaging, positioning, and narrative consistency for major external events (e.g., Pioneer & YMS).
- Track market perception—the wider world and target market reaction to the Pion brand, our products, and our positioning.
Qualifications
- Multi‑Product Experience: Proven experience marketing a complex portfolio of products; experience with SaaS, Media, or Affiliate networks is highly preferred.
- Exceptional Storytelling: Elite copywriter and communicator able to translate complex technical features into compelling, benefit‑driven market messaging.
- Analytical Researcher: Natural curiosity for market dynamics, competitor movements, and buyer psychology.
- Collaborative DNA: Strong track record of partnering with Product Management and Sales Enablement to extract value and hand off messaging.
- Strategic and Hands‑On: Ability to operate strategically while also contributing directly as an individual contributor.
- Product Marketing Metrics: Understanding of metrics such as revenue generated, website traffic, reach and engagement metrics, and win rates.
Benefits
- Competitive salary.
- 30 days annual leave plus bank holidays.
- Accredited “Great Place To Work” company in three categories.
- Commitment to personal development and career growth through coaching workshops and progression plans.
- Remote‑first working environment with up to 180 days working from abroad (subject to approval).
- Flexible working hours (start 8‑10 am, finish 4:30‑6:30 pm).
- Focus on welfare: monthly wellness allowance, gym memberships, access to mental‑health first aiders, a health cash plan and more.
- Access to partnership discounts from major brands such as Google, Apple, GymShark, Domino’s, Uber, and others.
- £200 work‑from‑home setup allowance.
Contact
To learn more, visit our career site. If you need any adjustments to support you with your application, please email talent@wearepion.com. By submitting your application, you agree that Pion may collect your personal data for recruiting, global organisation planning, and related purposes. Our Applicant Privacy Notice explains what personal information we may process, our purposes for processing, and the rights you can exercise over Pion’s use of your personal information.
Head of Product Marketing employer: Wearepion
At Pion, we pride ourselves on being an award-winning platform that champions innovation and collaboration. Our remote-first culture offers flexibility and a commitment to personal development, ensuring that every employee has the opportunity to thrive in their career. With competitive benefits, including generous annual leave and wellness support, Pion is dedicated to creating a workplace where diverse perspectives are valued and everyone can contribute to building a smarter future for global commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Get to know the company inside out! Research Pion's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories. Highlight your experience with SaaS, Media, or Affiliate networks, and how it aligns with Pion's mission.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to keep yourself top of mind.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Do Your Homework:Before you start writing, take some time to research Pion and its products. Understanding our mission and values will help you tailor your application to show how you fit into our culture and goals.
Show Off Your Storytelling Skills:As a Head of Product Marketing, storytelling is key! Use your application to demonstrate your ability to translate complex ideas into engaging narratives. Make sure your writing is clear, compelling, and reflects your unique voice.
Be Specific About Your Experience:When detailing your past roles, focus on specific achievements and metrics that showcase your impact. Highlight your experience with SaaS, Media, or Affiliate networks, and how you've successfully navigated similar challenges.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Wearepion
✨Know Your Market Inside Out
Before the interview, dive deep into Pion's market landscape. Understand their competitors, target audience, and the unique selling points of their products. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their Go-To-Market strategy.
✨Craft Your Product Narrative
As a Head of Product Marketing, storytelling is key. Prepare examples of how you've successfully translated complex product features into compelling narratives in the past. Be ready to discuss how you would approach building Pion's messaging frameworks and marketing assets.
✨Showcase Your Collaborative Spirit
Pion values collaboration across teams. Be prepared to share experiences where you've partnered with Product Management and Sales Enablement. Highlight how you’ve used feedback loops to refine product positioning and messaging, demonstrating your ability to work effectively in a cross-functional environment.
✨Demonstrate Analytical Skills
Bring examples of how you've tracked market perception and used data to inform your marketing strategies. Discuss specific metrics you've focused on, such as engagement rates or revenue generated, and how these insights shaped your approach to product marketing.
