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For Companies At a Glance
- Tasks: Lead CRM strategy and enhance user journeys for lasting brand loyalty.
- Company: Join Pion, an award-winning platform transforming global commerce.
- Benefits: Enjoy competitive salary, 30 days leave, and wellness perks.
- Other info: Flexible hours and opportunities for personal development await you.
- Why this job: Make a real impact in a remote-first, innovative environment.
- Qualifications: 8+ years in CRM with a knack for creative, data-driven solutions.
The predicted salary is between 70000 - 90000 ÂŁ per year.
A little bit about us… Pion is the award-winning platform where audience verification, data ownership, and marketing reach converge. We help 3,500+ brands—including the world’s biggest retailers—build lasting loyalty across 10 consumer groups in 100+ territories. Whether it’s through Student Beans, Beans iD, or our YMS events, we enable growth without compromise. At Pion, you’ll help us build a smarter, more transparent future for global commerce. We don’t think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don’t think you fit the criteria.
About the role
As a result of our incredible success and growth, we are looking for a Head of CRM to join us.
Responsibilities
- Leading end-to-end CRM strategy, defining and orchestrating the user journey across all touchpoints to drive activation, build lasting habits, and maximize long‑term retention at scale.
- Owning the CRM tech stack and data infrastructure, ensuring a robust, real‑time environment that enables precise, personalized one‑to‑one communication across platforms.
- Building and scaling CRM monetization products, developing high‑performing advertising solutions within CRM flows that generate strong ROI for brand partners without compromising the user experience.
- Driving product innovation through experimentation, using CRM‑derived behavioral data and user insights to test hypotheses rapidly and shape the broader product roadmap.
- Scaling a healthy, compliant user database, growing the marketable audience while maintaining data hygiene, deliverability standards, and adherence to global privacy and regulatory requirements.
Qualifications
- 8+ years of CRM or lifecycle marketing experience, gained within high‑growth B2C, Marketplace, or Ad‑Tech environments, with a track record of delivering impact at scale.
- A commercial and creative thinker, with the ability to design communication flows that feel native and valuable to users while functioning as high‑performing vehicles for brand partners.
- Technically fluent across modern MarTech, comfortable working with APIs, data events, and complex trigger logic—able to get under the hood of a CRM stack to unlock its full potential.
- A rigorous experimenter, using A/B testing and cohort analysis as core tools to drive measurable improvements and validate decisions with data.
- A balance of big‑picture thinking and executional precision, with a clear vision of the end‑to‑end user journey and an unwavering attention to the detail of day‑to‑day delivery.
Life at Pion
- Competitive salary.
- 30 days annual leave, plus bank holidays.
- Accredited 'Great Place To Work' company in three categories.
- Commitment to personal development and career growth, coaching workshops and progression plans.
- Remote‑first working environment.
- Flexible working hours (start between 8-10am and finish between 4:30-6:30pm).
- Focus on welfare.
- Access to incredible partnership discounts for the biggest brands in the world.
- £200 work from home set up allowance to put towards your at‑home working space.
Head of CRM employer: Wearepion
Contact Detail:
Wearepion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! Consider creating a portfolio or a case study that highlights your CRM strategies and successes. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM. Think about how you’d tackle challenges they might face and be ready to share your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Head of CRM
Some tips for your application 🫡
Show Your Unique Self: At Pion, we love individuality! Don’t stress if you don’t tick every box in the job description. Just be yourself and let your personality shine through in your application.
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of CRM role. Highlight your relevant experience and how it aligns with our mission at Pion. We want to see how you can contribute to our growth!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Wearepion
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM technologies and trends. Familiarise yourself with Pion's specific tools and platforms, and be ready to discuss how you can leverage them to enhance user journeys and retention strategies.
✨Showcase Your Creative Thinking
Prepare examples of how you've designed innovative communication flows that resonate with users. Highlight your ability to balance creativity with commercial goals, demonstrating how your ideas have driven ROI for previous brand partners.
✨Be Data-Driven
Come equipped with insights from your past experiences using A/B testing and cohort analysis. Be ready to discuss specific metrics and outcomes that showcase your ability to make data-informed decisions that lead to measurable improvements.
✨Demonstrate Big-Picture Vision
Articulate your understanding of the end-to-end user journey and how it ties into broader business objectives. Show that you can think strategically while also paying attention to the nitty-gritty details that ensure successful execution.