Social Media Brand Manager

In your full‑time role as a Social Media Manager, you will work closely alongside our Brand Manager to operate the social media presence of our current and future Formula 1 drivers. This is a role with real ambition behind it. You’ll be responsible for collating and organising content, developing posts, sourcing audio, monitoring trends and reporting on what’s happening across the social landscape; from competitor drivers to leading athletes. You’ll also be responsible for creating a strategy for wearegrip’s social accounts and implementing it alongside our wider social team. As you grow into the role and demonstrate your strong understanding of social media, our drivers and their audiences, the goal is for you to take full end‑to‑end ownership of multiple racing driver and/or athlete accounts. We’re a small team, so it’s essential that you’re self‑motivated and have the passion and determination to continually grow and evolve your skill set. You will often have the opportunity to work on wider campaigns that exist beyond social, and you’ll work collaboratively across a range of projects within wearegrip.

About us: We are wearegrip, a London‑based creative studio who work with some of the most exciting drivers in F1. Our goal is to build the most distinctive personal brands in sport that capture the attention of fans, teams, and brands around the world. Working hand‑in‑hand with each driver, we create and manage their personal brand across social media, branding, marketing, merchandise, content creation, digital, and more. When you join wearegrip, you’ll be working at the heart of our multi‑skilled, fast‑paced start‑up and immediately have the opportunity to begin shaping your future within our highly motivated and passionate team.

About you: You are based in London and can commute to East London at least 4 times a week. You have at least 3 years of experience in a Social Media role, ideally within sport. You have experience working on high‑profile social media accounts with an audience of 50,000+. You have experience supporting or contributing to social media accounts with a large and engaged audience. You have a huge passion for motorsport and specifically Formula 1. You have a good understanding of best practices and emerging trends across the main social media networks (Instagram, TikTok, X, Threads, YouTube & Facebook). You have excellent English copywriting skills and a strong instinct for tone of voice. You’re obsessed with social media, always watching what other athletes, drivers and creators are doing and thinking about why it works. You can commit to working a minimum of 20 weekends across the Formula 1 Calendar, with days off in the week for any weekends worked. You have a creative mind that continually looks to find new ways to be unique in the ever‑changing world of social media.

Your responsibilities (but not limited to):

• Supporting the Brand Manager in the day‑to‑day running of athlete social media accounts.
• Collating and organising content assets from race weekends and beyond including video, photo, audio and more.
• Sourcing sounds and audio for use across social content.
• Researching and reporting on social media trends, competitor drivers and leading athletes/influencers to keep the team informed and inspired.
• Proactive community management and fan engagement across all platforms.
• Supporting partner campaign activations across required social channels.
• Monitoring motorsport news and relevant stories/moments.
• Caption writing and helping to bring a driver’s tone of voice to life across platforms.
• Supporting the planning and posting of merchandise campaigns.
• Create a strategy for our wearegrip social accounts and implement it alongside the wider Social Media team.
• Capturing phone‑style content for social channels when required.
• Briefing and liaising with designers, photographers and videographers as needed.
• Ability to creatively write in different tone of voices.
• Basic knowledge of Adobe Creative Cloud software.
• Well‑organised and efficient, with a willingness to learn and adapt in a fast‑paced environment.
• Strong attention to detail.
• Excellent written and verbal communication skills.
• Ability to manage your own workload and flag priorities effectively.

Not essential but always a bonus:

• Previous experience in sport or motorsport social media.
• Experience working on partnership campaigns.

Competitive salary based on experience. 20 days of annual leave plus a minimum of 5 days leave over Christmas and New Year. 1 extra fully paid day off for your birthday. "Work from Anywhere" Wednesdays, mandatory working out of office day every week. Days in lieu when required to work weekends. Additional work from home days available on request. Apple MacBook and phone plus any relevant software and equipment. Budget for personal skills training and development. Days in lieu when required to work a Grand Prix weekend.