At a Glance
- Tasks: Lead the marketing strategy for a world-class Formula 1 driver’s fashion brand.
- Company: Join wearegrip, a dynamic London-based creative studio in the F1 scene.
- Benefits: Competitive salary, generous leave, remote work options, and personal development budget.
- Other info: Fast-paced start-up culture with opportunities for growth and innovation.
- Why this job: Shape a unique brand while engaging with passionate fans and industry leaders.
- Qualifications: 5+ years in marketing, expertise in Klaviyo and Shopify Plus required.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Senior Marketing Manager to lead the strategic development of a world‑class Formula 1 driver’s fashion brand. This role focuses on brand growth, fan loyalty, and storytelling, ensuring the digital storefront executes this strategy with commercial precision. You will manage the brand's digital identity, ensuring product launches are high‑impact and every fan touchpoint reflects the core brand values.
About Us: We are wearegrip, a London‑based creative studio who work with some of the most exciting drivers in F1. Our goal is to build the most distinctive personal brands in sport that capture the attention of fans, teams, and brands around the world. Working hand‑in‑hand with each driver, we create and manage their personal brand across social media, branding, marketing, merchandise, content creation, digital, and more. When you join wearegrip, you’ll be working at the heart of our multi‑skilled, fast‑paced start‑up and immediately have the opportunity to begin shaping your future within our highly motivated and passionate team.
Your Responsibilities (but not limited to):
- Brand Leadership & Strategy
- Brand Positioning: Define and evolve the driver’s fashion brand to increase engagement with fans, teams, and global partners.
- Market Insight: Monitor F1 culture and fashion trends to ensure marketing actions are relevant and ahead of industry shifts.
- Strategic Planning: Translate long‑term goals into marketing campaigns that build brand equity and fan perception.
- Brand Oversight: Act as the final internal sign‑off for all brand output, ensuring tone of voice and creative execution are consistent.
- Fan Loyalty & CRM
- Community Management: Lead the design and management of driver‑specific loyalty schemes and apps to drive long‑term fan engagement.
- CRM Strategy: Own the Klaviyo ecosystem, using segmentation to deliver targeted content to a global fanbase.
- Retention: Build lifecycle flows (welcome, post‑purchase, win‑back) that convert one‑time buyers into repeat supporters.
- Campaigns & Integrated Marketing
- Marketing Calendar: Own the master calendar, leading the execution of product launches and campaigns aligned with the F1 race schedule.
- Cross‑Functional Alignment: Work with Creative and Social teams to ensure consistent storytelling across all digital and physical platforms.
- PR: Identify and manage press opportunities that build brand credibility outside of racing.
- Digital Experience & Ecommerce
- Platform Management: Oversee the Shopify Plus ecosystem to ensure the site is functional, on‑brand, and optimized for sales.
- Data Analysis: Review site performance, sales data, and customer behavior to identify growth opportunities.
- Operations: Coordinate with Supply Chain and Customer Service partners to ensure the end‑to‑end customer journey meets brand standards.
- Team & Culture
- Lead, mentor, and develop the team, building a supportive environment and high standards to help everyone hit the brand goals.
- Foster a culture of curiosity and innovation within the team.
About You:
- Experience: Minimum of 5 years in marketing management, ideally within high‑growth fashion, streetwear, or talent‑led brands.
- CRM Skills: Expert‑level knowledge of Klaviyo, including flow building and A/B testing.
- Ecommerce Tools: Highly proficient in Shopify Plus with a strong understanding of CRO.
- Execution: Ability to manage high‑volume site traffic and tight deadlines across key commercial moments throughout the year.
- Location: Based in the UK and able to commute to our Hoxton studio at least four times a week.
Competitive salary based on experience. 20 days of annual leave plus a minimum of 5 days leave over Christmas and New Year. 1 extra fully paid day off for your birthday. “Work from Anywhere” Wednesdays—our mandatory weekly out‑of‑office day. Days in lieu when required to work weekends (e.g., during race launches). Apple Macbook plus any relevant software and equipment. Budget for personal skills training and development.
Senior Marketing Manager employer: wearegrip
Join a vibrant fashion brand in the heart of Shoreditch, where creativity meets strategy in the fast-paced world of Formula 1. As a Senior Marketing Manager, you'll thrive in a supportive work culture that champions innovation and collaboration, while enjoying competitive salaries, flexible working arrangements, and ample opportunities for professional growth. This is not just a job; it's a chance to make a significant impact in a community-driven environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for wearegrip and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like wearegrip are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with wearegrip on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at wearegrip. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit wearegrip. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of wearegrip:Show us that you’ve done your homework! In your application, briefly mention what you admire about wearegrip’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at wearegrip
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at wearegrip will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At wearegrip, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
