CRM Manager in London

We’re looking for a detail-oriented, commercially aware CRM Manager to manage the CRM channels and digital storefront for a world-class Formula 1 driver. This role focuses on high-quality delivery and optimisation, ensuring product launches, site updates, email communications and loyalty activity are executed accurately, on time and to a high standard. You’ll work closely with Creative, Marketing and Operations in a fast-paced, high-traffic environment, with clear progression into more senior ecommerce or digital roles as the business grows.

About Us: We are wearegrip, a London-based creative studio who work with some of the most exciting drivers in F1. Our goal is to build the most distinctive personal brands in sport that capture the attention of fans, teams, and brands around the world. Working hand‑in‑hand with each driver, we create and manage their personal brand across social media, branding, marketing, merchandise, content creation, digital, and more. When you join wearegrip, you’ll be working at the heart of our multi-skilled, fast-paced start‑up and immediately have the opportunity to begin shaping your future within our highly motivated and passionate team.

Your Responsibilities (but not limited to):

• CRM, App & Loyalty Management: Manage the execution of CRM activity using Klaviyo, including campaign sends and core lifecycle flows. Schedule and send email communications aligned to launches, content moments and brand activity. Support the ongoing delivery of the store app, ensuring content, messaging and updates are implemented correctly. Support the launch and then day‑to‑day running of the loyalty programme, including rewards setup, tier updates and customer communications. Monitor CRM, app and loyalty performance and surface insights or issues.
• Ecommerce Site & Shopify Management: Manage the day‑to‑day running of our Shopify store, ensuring site accuracy, stability and best‑in‑class execution. Build and maintain products, collections, navigation and site content within Shopify. Implement product launches, site updates and content changes, ensuring all activity is QA’d and delivered on time. Maintain high site standards during peak traffic periods. Maintain strong product presentation across PDPs, PLPs and homepage. Support UX and CRO improvements through testing and implementation. Help ensure a seamless, on‑brand customer journey across site, email and app.
• Reporting & Performance: Track daily and weekly ecommerce and CRM performance metrics. Support reporting on site performance, engagement and retention. Assist with post‑launch and post‑campaign reviews.
• Cross‑Functional Collaboration: Work closely with Creative to implement assets across site, email and app. Partner with Marketing to ensure campaigns are reflected accurately across ecommerce channels. Coordinate with Operations and Customer Service to support smooth order flow and customer experience.

About You:

• 2–4 years’ experience in ecommerce, CRM or digital site management.
• Hands‑on experience managing Shopify day to day.
• Working knowledge of Klaviyo, including campaign execution and basic flows.
• Exposure to loyalty platforms and/or app‑based experiences.
• Highly organised with excellent attention to detail.
• Comfortable working in a fast‑paced, execution‑focused environment.
• Proactive, reliable and keen to develop your ecommerce skillset.
• Based in the UK and able to commute to our Hoxton studio at least four times a week.

Competitive salary based on experience. 20 days of annual leave plus a minimum of 5 days leave over Christmas and New Year. 1 extra fully paid day off for your birthday. "Work from Anywhere" Wednesdays, mandatory working out of office day every week. Days in lieu when required to work weekends. Additional work from home days available on request. Apple Macbook (or preferred) plus any relevant software and equipment. Budget for personal skills training and development.