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For Companies At a Glance
- Tasks: Lead PR strategies and media moments that elevate our clients and agency.
- Company: Join Cowshed, a purpose-driven agency with a collaborative culture.
- Benefits: Real Living Wage employer with a focus on inclusivity and diversity.
- Why this job: Shape impactful stories and strategies in a dynamic media landscape.
- Qualifications: Proven leadership and deep understanding of earned media required.
- Other info: Exciting opportunity for growth in a creative and supportive environment.
The predicted salary is between 48000 - 84000 ÂŁ per year.
Location: Cardiff - minimum 2 days a week in the office
Closing Date: 20/02/2026
The role
As Director of PR & Earned Media, you will lead Cowshed’s earned media function, shaping the stories, strategies, and media moments that put our clients – and our agency – at the heart of the national conversation. You’ll head up the PR & Media team, providing leadership, development, and rigorous quality control, while also acting as a senior member of our Insights & Strategy team.
You’ll develop and deliver bespoke PR and earned media strategies across a wide range of clients and sectors. From spotting story angles at 100 paces to building relationships with journalists, influencers, and thought leaders, you’ll ensure our work achieves world-class coverage and meaningful impact.
Your role will involve managing crisis communications, crafting compelling content, identifying reactive opportunities, and supporting the planning and execution of media moments and events. You’ll also be responsible for overseeing daily news and social trend reports, ensuring the wider team is informed, agile, and ready to respond.
Working under the Head of Audience Insights and Strategy, and alongside the wider Insights & Strategy team, you’ll help shape multi-channel campaign plans rooted in audience insight and cultural relevance. You’ll also play a key role in developing Cowshed’s own media presence, thought leadership, and industry profile.
You’ll be curious, commercially minded, and energised by doing things differently. You’ll thrive in a collaborative, purpose-driven environment and contribute to a culture where creativity, inclusivity, and impact come first.
Cowshed is a Real Living Wage employer, a Disability Confident Employer, and an Autism Aware Business. We strive to be culturally competent in all aspects of our work and work environment and are proud participants in Diverse Cymru’s cultural competency scheme. We actively encourage candidates from under-represented and diverse backgrounds to apply.
If you need any assistance with your application, please contact us and we can make suitable adjustments.
Please apply by 5pm on 20th February to fiona@wearecowshed.co.uk. Send your CV and answer these two questions in whichever format you choose:
- Q1. Why are you applying for this role?
- Q2. Please outline your experience against the core skills, including relevant examples.
Please keep written responses to 500 words per question and video or audio applications to under 2 minutes.
What we need from you
The Day to Day
- Leading, developing, and supporting the PR & Media team, including direct line management of the Senior PR Officer.
- Acting as a senior member of the Insights & Strategy team, contributing to multi-channel planning and earned media strategy.
- Developing bespoke PR and earned media strategies aligned to client objectives and audience needs.
- Identifying story angles, crafting key messages, and selecting the most effective media outlets.
- Building and maintaining strong relationships with journalists, editors, influencers, and thought leaders.
- Managing crisis communications, issues management, and brand reputation for clients.
- Writing press releases, talking points, speeches, pitches, and thought leadership content.
- Supporting the planning and delivery of events, press moments, and media opportunities.
- Overseeing a daily news and social trends report by 09:30 to inform reactive PR opportunities.
- Overseeing Cowshed’s media relations and social outputs, including thought leadership and new business stories.
- Supporting community management of Cowshed channels, including occasional evening and weekend monitoring.
- Using analytics, data, and evaluation tools to track coverage, measure impact, and refine strategies.
- Ensuring rigorous quality control across all PR & Media outputs.
- Championing diversity across campaigns, media contacts, and team culture.
Key Responsibilities
- End-to-end responsibility for earned media strategy and delivery across a portfolio of clients.
- Leading the PR & Media team to ensure efficient, effective, and high-quality work.
- Contributing to multi-channel campaign planning within the Insights & Strategy team.
- Developing new opportunities for the PR & Media function and growing your own client portfolio.
- Maintaining and expanding Cowshed’s media contact network.
- Managing crisis communications and providing strategic guidance to clients.
- Supporting the development of Cowshed’s own media presence and thought leadership.
- Ensuring accurate evaluation of PR and earned media activity using industry tools and analytics.
- Promoting a culture of collaboration, curiosity, and shared learning across the agency.
Core Skills
All applicants who demonstrate the core skills listed will be invited for interview.
- Proven leadership experience with the ability to grow and develop a team.
- Deep understanding of earned media, the UK media landscape, and social trends.
- Excellent written and verbal communication skills, with the ability to persuade, influence, and present confidently.
- Skilled in writing press releases, speeches, talking points, pitches, and other communications materials.
- Strong media relations experience, with the ability to identify and engage the right contacts.
- Ability to analyse complex issues, identify trends, and develop insight-led strategies.
- Experience using analytics and evaluation tools to measure PR performance.
- Strong organisational and account management skills, with the ability to manage multiple projects.
- Creative problem-solving skills and the ability to make quick decisions under pressure.
- Skilled in content capture and basic social editing.
- Keen eye for detail and commitment to quality control.
Personal Attitude
We’re looking for someone who shares our purpose to work with meaning. You will care about creating a positive impact on society. You will be self-motivated, dedicated, and curious. You’ll take responsibility for getting the job done for your clients. You’ll contribute to our inclusive work culture. You’ll regularly contribute to meetings. You’ll enjoy creative problem solving to generate ideas for your clients and Cowshed. You’ll be honest and expected to be treated professionally and with respect, treating others in the same way.
Director of PR and Earned Media in Cardiff employer: Wearecowshed
Contact Detail:
Wearecowshed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of PR and Earned Media in Cardiff
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and engage on social media. Building relationships with journalists and influencers can give you the inside track on opportunities.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, share your insights during interviews or networking events. Discussing your experience with PR strategies and media moments can really set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Cowshed, and express your interest. A well-timed email can lead to unexpected opportunities.
✨Tip Number 4
Keep your finger on the pulse of trends! Regularly check news and social media to spot emerging stories. This not only helps you stay informed but also shows potential employers that you’re engaged and ready to act.
We think you need these skills to ace Director of PR and Earned Media in Cardiff
Some tips for your application 🫡
Show Your Passion: When answering why you're applying for this role, let your enthusiasm shine through! We want to see what excites you about PR and earned media, and how you can bring that energy to our team.
Be Specific with Examples: For the core skills question, don’t just list your experience. We’re looking for real-life examples that showcase your skills in action. Tell us about a time you crafted a killer press release or managed a crisis – we love a good story!
Keep It Concise: Remember, you've got a word limit of 500 words per question. Make every word count! Be clear and to the point while still giving us a taste of your personality and expertise.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Wearecowshed
✨Know Your Stuff
Before the interview, dive deep into Cowshed’s recent campaigns and media presence. Familiarise yourself with their clients and the sectors they operate in. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Craft Your Narrative
Prepare to answer why you're applying for this role by crafting a compelling narrative around your career journey. Highlight specific experiences that showcase your leadership skills and your understanding of earned media strategies. Make it personal and relatable!
✨Showcase Your Relationships
Since building relationships is key in PR, come prepared with examples of how you've successfully engaged with journalists, influencers, or thought leaders in the past. Discuss any unique strategies you used to maintain these connections and how they benefited your previous roles.
✨Be Ready for Crisis Scenarios
Expect questions about crisis communications. Think of a time when you managed a challenging situation and be ready to discuss your approach. Highlight your problem-solving skills and how you maintained brand reputation under pressure.
