At a Glance
- Tasks: Lead PR strategy and build Coolr's reputation in the industry.
- Company: Join a fast-growing social media agency with big-name clients.
- Benefits: Enjoy hybrid working, 25 days leave, and wellness perks.
- Other info: Be part of a supportive team culture that values creativity and diversity.
- Why this job: Make a real impact in shaping how Coolr is perceived globally.
- Qualifications: Proven PR experience and strong media relationships required.
The predicted salary is between 40500 - 49500 £ per year.
Who are Coolr? We’re an independent social media agency and team of creatives, social experts, content publishers and change makers. Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, Deliveroo and Compare the Market, our aim is to be the biggest social agency in the world. The agency is growing at a rapid rate, but we’re only just getting started. In 2026, we have ambitious plans to truly become the stand-out social agency in the UK, the US, and beyond.
About the role: As Head of PR & Comms, you’ll own how Coolr shows up in the industry, building our reputation, creating opportunities to put our work and thinking in front of the right people, and making sure our profile reflects our ambition. You’ll work closely with senior leadership and teams across the agency, turning our people’s expertise and perspectives into compelling narratives, thought leadership and media opportunities that build Coolr’s authority and influence. You’ll set the PR and thought leadership strategy, own our presence across the UK and US media landscape, and report directly to leadership on impact. Most importantly, you’ll have real influence over how Coolr is perceived at a pivotal moment in our growth.
The job:
- PR Strategy & Media Relations: Own and shape Coolr’s PR strategy, building a distinctive and consistent presence across the media that reflects who we are, what we’re great at and where we’re going. Build genuine, long‑term relationships with journalists and editors across the UK and US. Be constantly looking for the next story — turning our work, culture, data, people and point of view into proactive stories that earn attention. Take the lead when the press comes calling, managing reactive enquiries quickly and confidently.
- Thought Leadership & Content: Define the topics, conversations and points of view Coolr should be known for, building a thought leadership programme that gives the agency a meaningful voice in the industry. Work with senior leaders and experts across the agency to turn their expertise into compelling opinion pieces, trend reports, whitepapers, interviews and other content.
- Awards & Industry Recognition: Own Coolr’s awards strategy, identifying the right opportunities across agency, campaign and individual categories. Work with our teams to uncover the strongest stories behind our work and turn them into compelling entries.
- Speaker Programme & Events: Build a proactive speaker programme for our senior team, identifying the conferences, panels, podcasts and industry events where Coolr should have a voice. Represent Coolr at key industry events.
- New Business Support: Work closely with the growth team and Marketing Lead to ensure our PR, thought leadership and credentials are always working as hard as they can for the business.
What we are looking for:
- Significant agency PR or trade communications experience.
- Strong UK and US media experience.
- Established relationships with journalists and editors across leading UK and US trade titles.
- An exceptional writer.
- Highly self-sufficient and proactive.
- Commercially minded.
- A genuine passion for the agency and social landscape.
A Coolr Offer: We appreciate all the hard work that our teams deliver every day so here are some of the benefits and perks you get whilst working at Coolr:
- A benchmarked salary reflective of your experience.
- Hybrid working.
- 25 days annual leave.
- Two weeks work from anywhere.
- Birthday Day off.
- Wellbeing Day off.
- Free breakfast, snacks and drinks in the office.
- Private Healthcare cover, Cycle to work scheme, Tech scheme + more.
- Coolr weekly socials.
- Dog friendly office.
Coolr Culture: We are one team. The goal is to turn our clients into rockstars by creating ground-breaking, award-winning and impactful campaigns for them.
Coolr DE&I: Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves.
Head of PR & Communications employer: Wearecoolr
At Coolr, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. With a focus on employee wellbeing, we offer generous benefits such as 25 days of annual leave, a birthday day off, and regular team socials, all while providing ample opportunities for personal and professional growth. Join us in our mission to create groundbreaking campaigns and be part of a supportive team that values creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Head of PR & Communications
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Wearecoolr. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Wearecoolr, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Wearecoolr inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Head of PR & Communications
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Wearecoolr. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Wearecoolr.
How to prepare for a job interview at Wearecoolr
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
