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- Tasks: Lead the digital transformation and optimise marketing strategies across healthcare brands.
- Company: Join a forward-thinking company at the forefront of digital innovation in healthcare.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of healthcare marketing with AI and automation.
- Qualifications: Proven experience in digital marketing channels and strong data analytics skills.
- Other info: Be part of a dynamic team driving impactful change in patient experiences.
The predicted salary is between 48000 - 72000 £ per year.
Would you like to join a business which is entering an exciting new phase of digital transformation, embedding data, technology, and AI at the heart of its marketing to deliver exceptional patient experiences and measurable growth across its trusted healthcare brands? As the Senior Digital Marketing Manager, you'll take ownership of the company's digital evolution, shaping, executing, and optimising a forward-thinking marketing strategy across multiple healthcare brands. You will lead the embedding of AI and automation into everyday marketing!
Key Responsibilities:
- Develop and deliver a multi-year digital strategy and annual plans aligned to growth ambitions.
- Lead execution across SEO, PPC, Paid Social, Organic, Web, CRM, and content.
- Champion AI and automation to scale content, enhance targeting, and accelerate optimisation and automation.
- Build advanced data and insight dashboards to integrate SEO, PPC, CRM, and contact centre data.
- Collaborate with marketing, commercial, operations, and clinical teams to embed digital across every touchpoint.
- Management of 3 direct reports, marketing automation, Martech and marketing insight specialists.
The Candidate:
- Extensive experience across digital channels, SEO, PPC, social, web, email, and content.
- Strong understanding of AI in marketing, automation, predictive analytics, and content scaling.
- Confidence in data analytics, dashboard design, and performance optimisation.
- Budget management expertise with clear ROI accountability.
- Strong influencing skills across senior and cross-functional stakeholders.
- Experience managing agencies and digital partners.
- Ideally, experience in healthcare or other regulated sectors.
We Are Aspire Ltd are a Disability Confident Committed employer.
Senior Digital Marketing Manager employer: WeAreAspire
Contact Detail:
WeAreAspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those in healthcare. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially those involving AI and automation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing and AI. Be ready to discuss how you've used data analytics to drive results in past roles – it’s all about demonstrating your impact!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you to join our team. Plus, it shows you’re genuinely interested in being part of our digital transformation journey.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When you’re writing your application, let your enthusiasm for digital marketing shine through! We want to see how excited you are about using data and AI to transform marketing strategies. Share examples of your past experiences that highlight your passion and expertise.
Tailor Your Application: Make sure to customise your application to fit the Senior Digital Marketing Manager role. Highlight your experience with SEO, PPC, and content marketing, and don’t forget to mention any work you've done with AI and automation. We love seeing how your skills align with our needs!
Be Data-Driven: Since this role involves a lot of data analytics, include specific metrics or results from your previous roles. Show us how you’ve used data to drive decisions and optimise campaigns. Numbers speak louder than words, so make them count!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep your application professional. Share a bit about yourself and your journey in digital marketing, but stay focused on how your skills and experiences make you the perfect fit for us. And don’t forget to apply through our website!
How to prepare for a job interview at WeAreAspire
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing, especially around SEO, PPC, and AI. Be ready to discuss how you've successfully implemented these strategies in your previous roles, as this will show your expertise and passion for the field.
✨Showcase Your Data Skills
Since data analytics is a big part of this role, prepare to talk about your experience with building dashboards and using data to drive decisions. Bring examples of how you've used data to optimise campaigns or improve ROI in past projects.
✨Collaboration is Key
This position involves working with various teams, so be ready to share examples of how you've successfully collaborated with different departments. Highlight your influencing skills and how you've managed to get buy-in from stakeholders in your previous roles.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to digital marketing in healthcare. Think about potential scenarios involving AI implementation or budget management, and prepare your responses to demonstrate your problem-solving skills and strategic thinking.
