At a Glance
- Tasks: Drive new business in the events tech sector and close high-value sales.
- Company: Fast-growing global events technology company with a dynamic culture.
- Benefits: Competitive day rate, uncapped commission, and flexible working arrangements.
- Other info: High autonomy and potential for significant earnings in a fast-paced environment.
- Why this job: Join a cutting-edge team and make an impact in the exciting events industry.
- Qualifications: 2-3+ years B2B sales experience, ideally in SaaS or events.
A fast-growing, global events technology company is looking for a commercially driven Sales Manager to take ownership of new business across its exhibition and events software solutions. This is a high-volume, high-value sales role selling directly into the events ecosystem – specifically to event organisers and exhibition companies who are themselves selling events, stands, and delegate packages.
Products:
- Event websites & microsites
- Exhibitor manuals
- Interactive floorplans
- Mobile event apps & digital event platforms
Key Focus:
- Selling SaaS / tech solutions into the events & exhibition industry
- Targeting decision-makers in marketing, operations, and event delivery teams
- Driving new business acquisition across a global portfolio of ~17 events
- Working the full sales cycle from lead generation to close
- Building long-term relationships with exhibition organisers and event platforms
- Representing a new and evolving digital product suite via a newly launched website
Responsibilities:
- Prospect, develop, and close new business within the events/exhibitions sector
- Set up and lead client meetings, demos, and pitches
- Own the full sales cycle (lead gen → proposal → negotiation → close)
- Build strong networks across exhibition organisers and event delivery teams
- Present and position technical SaaS solutions in a clear, commercial way
- Work closely with technical teams to shape client solutions
- Maintain pipeline visibility and report on progress and forecasts
- Identify upsell and expansion opportunities within accounts
What We're Looking For:
- 2-3+ years B2B sales experience (ideally SaaS, tech, or events media)
- Strong exposure to exhibitions / events / live experiences industry preferred
- Proven track record of hitting and exceeding revenue targets
- Confident communicator with strong negotiation skills
- Ability to sell consultatively into senior stakeholders
- Comfortable working in a fast-paced, high-output sales environment
- Strong network or understanding of the events ecosystem is a bonus
Package & Structure:
- Day rate contract: £200-£250 per day (flexible for exceptional candidates)
- Performance-based earnings with strong uncapped commission
- OTE: circa £180,000
- Contract role (not permanent employment)
- High autonomy, high expectation, high reward environment
Ideal Profile:
Someone who understands the events ecosystem, has sold into organisers or marketing teams, and can confidently position technology that powers exhibitions and live events. This is a revenue-driven role, not an account management or service delivery position.
Desired Skills and Experience:
Selling SaaS / tech solutions into the events & exhibition industry.
Sales Manager (Contract) - Events Tech / SaaS employer: WeAreAspire
Join a fast-growing global events technology company that champions innovation and high performance in the vibrant city of London. With a strong focus on employee growth, this role offers a unique opportunity to thrive in a dynamic sales environment, where your contributions directly impact the success of cutting-edge SaaS solutions for the events industry. Enjoy a competitive day rate, uncapped commission potential, and the chance to build lasting relationships within a supportive and ambitious work culture.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager (Contract) - Events Tech / SaaS
✨Network Like a Pro
Get out there and connect with people in the events industry! Attend networking events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised.
✨Showcase Your Expertise
When you get the chance to chat with decision-makers, make sure to highlight your experience in SaaS and the events ecosystem. Share success stories and how you've driven revenue in past roles. This will help you stand out as a candidate who truly understands their needs.
✨Prepare for Demos and Pitches
If you land an interview or meeting, be ready to demonstrate your sales skills. Prepare a mock pitch for their products, focusing on how you can solve their pain points. This shows initiative and gives them a taste of what it’s like to work with you.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Sales Manager (Contract) - Events Tech / SaaS
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Sales Manager role. Highlight your B2B sales experience, especially in SaaS or events tech, and showcase any achievements that demonstrate your ability to hit targets.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the events industry and how your skills align with our needs. Be specific about your experience with exhibitions and event organisers.
Showcase Your Sales Skills:In your application, don’t just list your skills—show us how you’ve used them! Provide examples of how you've driven new business and built relationships in previous roles. We love a good success story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at WeAreAspire
✨Know Your Product Inside Out
Make sure you understand the SaaS solutions you'll be selling. Familiarise yourself with the features and benefits of the event tech products, like mobile apps and interactive floorplans. This will help you confidently answer questions and demonstrate how these solutions can solve potential clients' problems.
✨Research the Events Ecosystem
Dive deep into the events and exhibitions industry. Understand the key players, trends, and challenges that event organisers face. This knowledge will allow you to tailor your pitch and show that you’re not just selling a product, but providing a solution that fits their needs.
✨Prepare for Role-Playing Scenarios
Expect to engage in role-playing during the interview. Practice your sales pitch and be ready to handle objections. This is your chance to showcase your consultative selling skills and how you can navigate conversations with senior stakeholders.
✨Showcase Your Track Record
Be ready to discuss your previous sales achievements. Highlight specific examples where you've exceeded targets or successfully closed deals in the B2B space, especially within SaaS or the events industry. Numbers speak volumes, so bring data to back up your claims!
