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- Tasks: Lead impactful mobile marketing campaigns and drive measurable business growth.
- Company: Join a leading iGaming brand with a dynamic and innovative team.
- Benefits: Enjoy a hybrid work model, competitive salary, and generous annual leave.
- Why this job: Make a real impact in mobile marketing and collaborate with global teams.
- Qualifications: 3+ years in mobile marketing with strong analytical and communication skills.
- Other info: Be part of a culture that values creativity, collaboration, and continuous learning.
The predicted salary is between 28800 - 48000 £ per year.
I am looking for an experienced mobile marketing expert with a proven track record of managing high-performance app campaigns, to join a leading iGaming brand and help them drive next-level growth. In this role, you will collaborate with talented teams across multiple markets to deliver impactful mobile campaigns that drive measurable business growth. Reporting to the Head of Mobile, you will take ownership of campaign performance, lead strategic partnerships, and bring fresh thinking to engagement, activation, and user lifetime value.
Key Responsibilities:
- Plan, optimise, and report on mobile campaigns across channels including App-to-app Display, Mobile DSPs, Apple Search Ads, UAC, and Meta App Campaigns.
- Deliver high-performing monthly, quarterly, and annual strategies.
- Monitor KPIs including growth, conversion, CPA, and LTV - ensuring each market hits its performance goals.
- Lead data-driven insights and communicate results to senior stakeholders across multiple geographies.
- Build and refine mobile strategies covering fraud prevention, creative optimisation, and conversion rate improvements.
- Identify and test new channels to scale performance and diversify our marketing mix.
- Drive automation, efficiency, and innovation in campaign management and reporting.
- Collaborate with analytics teams to enhance tracking, measurement, and cost efficiency.
- Develop creative testing frameworks and contribute to the continuous evolution of mobile campaign strategy.
Ideal Candidate:
- 3+ years' hands-on marketing and campaign management experience in mobile marketing (UK and international markets).
- Proven success managing data-driven, performance-based app campaigns.
- Deep knowledge of major ad platforms: DSPs, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads, and others.
- Proficiency with tracking and analytics tools: AppsFlyer (Adjust, Singular), Firebase, GA4, and experience preferred with fraud prevention tools such as TrafficGuard or P360.
- Strong background in campaign forecasting, planning, and optimisation.
- Excellent communication and stakeholder management skills.
- Experienced collaborator with global teams and awareness of cultural/regional market nuances.
- Analytical mindset with the ability to turn data into clear, actionable insights.
- Tech-savvy and up to date with mobile and ad tech innovations.
- Experience in iGaming or digital performance agencies is a strong plus.
Benefits include:
- Hybrid model: 3 days in the office, 2 from home.
- 24 days annual leave (increasing with service).
- Competitive salary + annual bonus.
- Private healthcare, life insurance, and pension scheme.
- Monthly team lunches, social events, and company gatherings.
If this sounds like you send your CV now. We Are Aspire Ltd are a Disability Confident Committed employer.
Mobile Marketing Manager employer: WeAreAspire
Contact Detail:
WeAreAspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the iGaming industry and let them know you're on the hunt for a Mobile Marketing Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past mobile marketing campaigns, highlighting your successes with KPIs like growth and conversion rates. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your knowledge fresh. This will not only help you in interviews but also show that you're genuinely passionate about mobile marketing.
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application directly. Plus, it shows you're serious about joining our team and helps us keep track of your application more efficiently.
We think you need these skills to ace Mobile Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Mobile Marketing Manager role. Highlight your experience with app campaigns and any specific tools mentioned in the job description, like AppsFlyer or Google Ads. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and metrics to demonstrate how you’ve driven growth and improved campaign performance in previous roles. This will help us see the impact you've made in your past positions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about mobile marketing and how your experience makes you a perfect fit for our team. We love seeing enthusiasm and a bit of personality in applications!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at WeAreAspire
✨Know Your Numbers
As a Mobile Marketing Manager, you'll need to demonstrate your understanding of key performance indicators (KPIs). Brush up on metrics like CPA, LTV, and conversion rates. Be ready to discuss how you've used data to drive campaign success in the past.
✨Showcase Your Campaigns
Prepare to talk about specific mobile campaigns you've managed. Highlight your role in planning, optimising, and reporting on these campaigns. Use concrete examples to illustrate your impact on growth and performance, especially in iGaming or similar sectors.
✨Familiarise with Tools
Make sure you're well-versed in the tracking and analytics tools mentioned in the job description, like AppsFlyer and Firebase. If you have experience with fraud prevention tools, be ready to share how you've implemented them to enhance campaign integrity.
✨Cultural Awareness is Key
Since you'll be collaborating with teams across multiple markets, it's crucial to show your understanding of cultural nuances. Prepare examples of how you've adapted marketing strategies for different regions, demonstrating your ability to connect with diverse audiences.
