At a Glance
- Tasks: Lead multi-channel CRM campaigns to enhance customer engagement and retention.
- Company: Join a globally recognised premium education group with over 100 world-class schools.
- Benefits: Enjoy competitive salary, flexible working, and generous school fee discounts.
- Other info: Fast-growing organisation with excellent career progression and global mobility opportunities.
- Why this job: Make a real impact on customer journeys while collaborating with global marketing leaders.
- Qualifications: Proven CRM experience and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
The Opportunity: Partnering with a leading and globally recognised premium education group, consisting of over 100 world-class schools across 30 countries. This is a strategic and hands-on role. As Senior CRM Campaign Manager you will be working closely with global marketing leaders, admissions teams, regional stakeholders, and technology partners. You will own the end-to-end customer journey strategy, leading multi-channel CRM campaigns across email, SMS, app/push, and direct mail to improve engagement, retention, and customer lifetime value.
Key Responsibilities:
- Own and optimise the customer lifecycle and CRM communication strategy
- Deliver targeted multi-channel CRM campaigns across email, SMS, app, and direct mail to drive engagement, retention, and conversion
- Analyse campaign and customer journey performance to improve ROI and customer experience
- Lead segmentation and personalisation strategies using customer data and insights
- Collaborate with cross-functional global teams to deliver aligned campaigns
- Manage and mentor junior CRM team members
- Support the optimisation of CRM and marketing automation technologies
What We Are Looking For:
- Proven CRM and lifecycle marketing experience across acquisition, engagement, retention, and reactivation
- Hands-on delivery of multi-channel CRM campaigns and customer journey strategies
- Strong analytical skills with experience using data and performance metrics to drive optimisation and ROI
- Experience with CRM and marketing automation platforms such as Microsoft Dynamics, Salesforce, or HubSpot
- Strong stakeholder management, communication, and collaboration skills
- Previous team leadership or mentoring experience
What's on Offer:
- Career - A fast-growing international organisation with strong career progression and global mobility opportunities.
- Reward - Competitive salary and benefits package, flexible/hybrid working, and generous school fee discounts.
- People - Work alongside a collaborative international team and partner directly with global marketing leaders and in-house creative and digital specialists.
For more information and to express your interest send your CV now.
We Are Aspire Ltd are a Disability Confident Committed employer.
Senior CRM Manager in London employer: WeAreAspire
Join a dynamic and globally recognised premium education group that prioritises employee growth and collaboration. As a Senior CRM Manager, you will benefit from a competitive salary, flexible working arrangements, and generous school fee discounts while working alongside an international team of marketing leaders and specialists. This role offers significant career progression opportunities within a supportive environment that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WeAreAspire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WeAreAspire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WeAreAspire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WeAreAspire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WeAreAspire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WeAreAspire:Show us that you’ve done your homework! In your application, briefly mention what you admire about WeAreAspire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WeAreAspire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WeAreAspire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WeAreAspire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
