At a Glance
- Tasks: Lead digital measurement strategies and optimise advertising campaigns for maximum effectiveness.
- Company: Dynamic organisation connecting brands with millions through innovative advertising solutions.
- Benefits: Competitive salary up to £60k, bonus, and hybrid working options.
- Other info: Join a Disability Confident Committed employer with a focus on inclusivity.
- Why this job: Make a real impact by transforming data into actionable insights for major campaigns.
- Qualifications: Experience in adtech and strong data storytelling skills required.
The predicted salary is between 40000 - 50000 £ per year.
We are representing an organisation that partners with advertisers to deliver campaigns across print, digital, social, audio, and video channels, combining broad audience reach with data-driven insights to connect brands with millions of consumers.
KEY DUTIES
- Deliver digital measurement expertise, strategy, optimisation, reporting, and provider evaluation across campaigns
- Design and present measurement solutions supporting sales pitches and advertiser campaign effectiveness
- Implement measurement across programmatic and direct campaigns, delivering insights, attention metrics, and case studies
SKILLS & EXPERIENCE
- Experience in adtech, media effectiveness, research, and insight-driven roles required
- Strong data storytelling, translating complex datasets and metrics into clear, actionable insights
- Expertise in digital measurement, platforms, suppliers, and advertising metrics, plus evaluation and optimisation skills
Interested in this role? Apply now and let's have a chat!
We Are Aspire Ltd are a Disability Confident Committed employer
Measurement & Effectiveness Lead in London employer: WeAreAspire
As a Measurement & Effectiveness Lead at our London-based organisation, you will thrive in a dynamic and innovative work culture that values data-driven insights and creativity. We offer competitive salaries, hybrid working options, and ample opportunities for professional growth, ensuring that you can develop your skills while making a meaningful impact on advertising campaigns that reach millions. Join us to be part of a collaborative team that champions diversity and is committed to fostering an inclusive environment for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land Measurement & Effectiveness Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WeAreAspire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WeAreAspire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WeAreAspire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WeAreAspire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Measurement & Effectiveness Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WeAreAspire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WeAreAspire:Show us that you’ve done your homework! In your application, briefly mention what you admire about WeAreAspire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WeAreAspire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WeAreAspire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WeAreAspire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
