At a Glance
- Tasks: Lead growth marketing strategies for a fast-scaling D2C e-commerce food brand.
- Company: Exciting food brand based in Mayfair, London with a focus on innovation.
- Benefits: Competitive salary, sponsorship available, and a dynamic work environment.
- Other info: Work in a collaborative team with direct access to leadership.
- Why this job: Take ownership of growth performance and make a real impact in a thriving industry.
- Qualifications: Experience in paid social, e-commerce, and conversion optimisation is essential.
The predicted salary is between 60000 - 65000 £ per year.
We are looking for a hands‑on performance marketing leader who will own the full‑funnel growth engine across acquisition, conversion and retention for a fast‑scaling D2C subscription e‑commerce food brand based in Mayfair, London.
Responsibilities
- Ownership of paid social & paid media campaigns (Meta, TikTok, Google), including creative testing, ROAS optimisation, and budget allocation based on cohort performance.
- Shopify CRO & conversion rate optimisation: site performance, PDPs, landing pages, checkout, and subscription flows; run A/B tests to increase conversion and subscription opt‑in rates.
- Subscription growth & retention: improve retention, repeat purchase rate, optimise lifecycle journeys (email, SMS, on‑site), and increase AOV through bundles, upsells and behavioural triggers.
- Performance marketing & analytics: own core e‑commerce metrics (CAC, LTV, MER, churn, payback period), build insights from cohort and channel performance, and use data to shift spend and prioritise growth opportunities.
Qualifications
- Strong experience in paid social (Meta/TikTok) and paid search.
- Background in DTC, e‑commerce or subscription businesses.
- Deep understanding of Shopify CRO and conversion optimisation.
- Ability to analyse and act on CAC, LTV and cohort performance.
- Experience improving performance marketing efficiency at scale.
- Hands‑on, test‑and‑learn mindset.
Benefits & Package
- Sponsorship available.
- Annual base salary £60,000‑£65,000.
- Location: Mayfair, London – 4 days per week in office.
Why This Role
- Real ownership of growth performance.
- Direct access to Head of Growth.
- Full‑funnel responsibility with fast testing cycles and commercial accountability.
Growth Marketing Manager (DTC & E-commerce) in London employer: WeAreAspire
Join a dynamic and innovative D2C subscription e-commerce food brand in the heart of Mayfair, London, where you will have the opportunity to take full ownership of growth performance in a fast-paced environment. Our collaborative work culture fosters creativity and encourages hands-on experimentation, providing you with direct access to leadership and the chance to make a significant impact on our growth journey. With competitive salaries, sponsorship opportunities, and a commitment to employee development, we are dedicated to nurturing your career while you help shape the future of our brand.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager (DTC & E-commerce) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing and e-commerce. Be ready to discuss your strategies for improving CAC and LTV, as well as your experience with Shopify CRO.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Growth Marketing Manager (DTC & E-commerce) in London
Some tips for your application 🫡
Show Your Passion for Growth:When writing your application, let us see your enthusiasm for growth marketing! Share specific examples of how you've driven growth in previous roles, especially in DTC or e-commerce settings. We love seeing candidates who are genuinely excited about the impact they can make.
Be Data-Driven:We’re all about performance here at StudySmarter, so make sure to highlight your analytical skills. Talk about how you've used data to optimise campaigns and improve metrics like CAC and LTV. The more numbers you can throw in, the better!
Tailor Your Application:Don’t just send a generic application our way! Take the time to tailor your CV and cover letter to the role. Mention specific tools and platforms you’ve worked with, like Shopify or Meta, and how they relate to the responsibilities listed in the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at WeAreAspire
✨Know Your Metrics
Make sure you’re familiar with key performance indicators like CAC, LTV, and MER. Be ready to discuss how you've used these metrics in past roles to drive growth and optimise campaigns.
✨Showcase Your Campaigns
Prepare to talk about specific paid social and media campaigns you've managed. Highlight your creative testing strategies and how you optimised ROAS. Bring examples that demonstrate your hands-on experience.
✨Demonstrate Your CRO Skills
Since this role involves Shopify CRO, be prepared to discuss your approach to conversion rate optimisation. Share any A/B tests you've run and the results you achieved, focusing on how you improved user journeys.
✨Emphasise a Test-and-Learn Mindset
This position values a hands-on, test-and-learn approach. Be ready to share instances where you’ve experimented with different strategies, what you learned, and how you adapted based on data insights.
