Demand Generation Manager | Defence & Security
Putney, London | Hybrid - 3 days in the office
£50,000 - £65,000 + benefits
Are you a demand generation specialist who enjoys turning great marketing into measurable commercial results?
Are you at your best when you can combine strategy, data and hands-on execution ?
If so, this could be a great opportunity to take ownership of demand generation across a growing portfolio of events, membership, directory and jobs products within the Defence & Security sector.
The opportunity
Demand Generation Manager | Defence & Security
Putney, London | Hybrid - 3 days in the office
£50,000 - £65,000 + benefits
Are you a demand generation specialist who enjoys turning great marketing into measurable commercial results?
Are you at your best when you can combine strategy, data and hands-on execution ?
If so, this could be a great opportunity to take ownership of demand generation across a growing portfolio of events, membership, directory and jobs products within the Defence & Security sector.
We're looking for a Demand Generation Manager to build and lead the demand generation engine across a portfolio of established products.
Reporting to the Head of Marketing, you'll have real ownership across audience growth, lead generation, nurture and conversion , with the opportunity to shape how demand is generated, measured and optimised.
This isn't a role where you'll simply brief agencies and wait for reports.
You'll be expected to get into the detail, test, learn and optimise - whilst keeping sight of the bigger commercial picture.
What you'll be doing
- Demand generation strategy - developing and executing multi-channel programmes that generate high-intent demand.
- Audience growth & lead generation - growing traffic, audiences and qualified leads across the portfolio.
- Paid & organic channels - working across paid media, search, social, partnerships and referral.
- Lead nurture - building automated, always-on nurture journeys that move prospects towards conversion.
- Data & performance - using metrics such as CPL, CAC, conversion rates, traffic and engagement to make better decisions.
- CRO & testing - continually improving landing pages, emails, paid activity and content journeys.
- Collaboration - working closely with campaign, brand, content and marketing operations teams, as well as external agencies.
- People management - managing and developing a Demand Generation Executive.
- Budget ownership - allocating investment across channels based on performance and commercial priorities.
What we're looking for
You'll ideally have significant experience in demand generation, growth marketing, performance marketing or a closely related discipline .
We’re particularly interested in people who can demonstrate:
- Experience owning or significantly contributing to demand generation strategy.
- Strong multi-channel marketing experience, with real depth in 2-3 channels .
- A proven track record of generating measurable traffic, leads, audience growth or pipeline.
- Hands-on experience with lead nurture and marketing automation .
- Strong analytical and optimisation skills.
- Experience with CRM and marketing technology.
- A good understanding of GA4, CRO and testing .
- Experience managing or developing junior marketing talent.
- The ability to connect marketing activity to commercial outcomes .
- Experience with Salesforce, Pardot or Microsoft Dynamics would be particularly useful.
Why this role?
This is a chance to take genuine ownership of demand generation rather than simply being one part of a much larger machine.
You’ll have the opportunity to:
Shape the demand generation strategy.
Own performance and see the direct impact of your work.
Test new ideas and continuously improve what works.
Work across a varied portfolio of products and audiences.
Lead and develop a member of the demand generation team.
Work closely with senior marketing and commercial stakeholders.
The important details
- Salary: £50,000 - £65,000 per annum
- Location: Putney, London
- Working pattern: Hybrid - 3 days per week in the office
- Sector: Defence & Security
- Reporting to: Head of Marketing
Interested?
We Are Aspire Ltd are a Disability Confident Committed employer
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Demand Generation Manager | Defence & Security in London employer: WeAreAspire
We Are Aspire Ltd is an excellent employer that values its employees by providing a supportive work culture and opportunities for professional growth. Located in the vibrant heart of Central London, the company offers a dynamic environment where you can thrive while coordinating exciting global events. With comprehensive training and the potential for hybrid working arrangements, this role is perfect for those looking to make a meaningful impact in the events industry.
