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For Companies At a Glance
- Tasks: Own the customer lifecycle and optimise CRM campaigns for a thriving coffee brand.
- Company: Fast-growing D2C coffee subscription brand with a fun, global culture.
- Benefits: Competitive salary, equity, fully remote work, and a vibrant team atmosphere.
- Why this job: Make a direct impact on customer retention and revenue in a key growth stage.
- Qualifications: Hands-on Klaviyo experience and a data-driven mindset are essential.
- Other info: Enjoy autonomy and the chance to build impactful strategies.
The predicted salary is between 39000 - 52000 £ per year.
I'm hiring a CRM Manager for a fast-growing D2C coffee subscription brand. The role is fully remote, but you must have the right to live and work in the UK and be a recent, hands-on Klaviyo user. This isn’t a strategy-only role – you will own the entire customer lifecycle, from first purchase to long-term subscriber.
Responsibilities
- Owning the full customer lifecycle, from first purchase to long-term subscriber
- Building and optimising automated journeys and subscription flows in Klaviyo
- Running weekly CRM campaigns that drive revenue and retention
- Digging into churn, engagement, and subscriber data to uncover growth opportunities
- Working closely with Growth, Product, Creative, and CX teams
Qualifications
- Recent, hands-on Klaviyo user (non-negotiable)
- Experience in D2C scale-ups, ideally subscription or consumables (coffee, FMCG, wellness)
- Commercial, data-led mindset with comfort owning outcomes
- Enjoy pace, autonomy, and building things properly
Benefits
- Proper ownership of CRM at a key growth stage
- Direct impact on retention and subscription revenue
- Fully remote; UK-based
- Fun culture with global team trips
Package
- Up to £65k + equity
- Remote (UK – right to work required)
We Are Aspire Ltd are a Disability Confident Committed employer.
CRM Manager in London employer: WeAreAspire
Contact Detail:
WeAreAspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the coffee and D2C space on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your Klaviyo skills! Create a mini portfolio showcasing your best automated journeys and campaigns. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into the brand's customer lifecycle. Think about how you would optimise their subscription flows and be ready to share your ideas. This shows you're proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Show Your Klaviyo Skills: Since we're looking for a hands-on Klaviyo user, make sure to highlight your experience with the platform. Share specific examples of how you've used Klaviyo to optimise customer journeys or run successful campaigns.
Demonstrate Your D2C Experience: We want to see that you understand the D2C landscape, especially in subscription models. Mention any relevant experience you've had in similar roles, particularly in coffee or consumables, to show us you're the right fit.
Be Data-Driven: We're all about that commercial, data-led mindset! Include examples of how you've used data to drive decisions and improve customer retention. This will show us you can own outcomes effectively.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the process smoothly!
How to prepare for a job interview at WeAreAspire
✨Know Your Klaviyo Inside Out
Since this role requires a hands-on Klaviyo user, make sure you brush up on your skills. Familiarise yourself with the latest features and best practices in Klaviyo. Be ready to discuss specific campaigns you've run and how they impacted customer engagement.
✨Showcase Your D2C Experience
Highlight your experience in D2C scale-ups, especially in subscription models. Prepare examples of how you've optimised customer journeys or improved retention rates in previous roles. This will demonstrate your understanding of the unique challenges and opportunities in the coffee or FMCG sectors.
✨Data-Driven Mindset is Key
This role demands a commercial, data-led approach. Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've analysed churn or engagement metrics to uncover growth opportunities, as this will show your analytical skills.
✨Embrace the Remote Culture
As the position is fully remote, it's important to convey your ability to work autonomously. Share experiences where you've thrived in a remote setting, and express your enthusiasm for being part of a fun, global team culture. This will help you connect with the company's values.
