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- Tasks: Lead marketing strategy for high-profile international events and drive audience growth.
- Company: Dynamic international events company with a focus on innovation.
- Benefits: Competitive salary, hybrid work model, and potential for additional earnings.
- Why this job: Join a pivotal role to shape impactful events and inspire a talented team.
- Qualifications: Experience in B2B event marketing, strong leadership, and strategic thinking.
- Other info: Opportunity for career growth in a vibrant industry.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Head of Marketing – Conferences, Summits & Exhibitions
Location: London (Hybrid: 4 days office / 1 day remote)
Salary: Competitive + additional earning potential
I am seeking an experienced event marketing professional to take ownership of the strategy and execution for a portfolio of high-profile exhibitions, summits, and award shows. This is a pivotal leadership role where you will combine strategic vision with hands-on execution to drive audience growth, lead generation, and brand impact across new and established events.
This is a senior-level opportunity with an international events company, ideal for someone with a background in energy, commodities, or large-scale B2B events.
Responsibilities
- Lead the end-to-end marketing strategy for a portfolio of flagship international events
- Design and deliver integrated, multi-channel campaigns across email, digital, social, content, PR, and partnerships
- Drive audience acquisition and lead generation, working closely with sales and sponsorship teams
- Manage and inspire a team of marketing generalists, supported by in-house digital and content specialists
- Monitor and optimise campaign performance, ensuring KPIs and ROI targets are met
- Collaborate with production, delegate sales, tech, and data teams to deliver targeted, insight-led campaigns
- Oversee brand development for the events portfolio, ensuring consistency, creativity, and market influence
- Stay ahead of industry trends and competitor activity to keep campaigns innovative and competitive
Ideal Candidate
- Proven success in leading marketing for large-scale B2B conferences, summits, or exhibitions (commodities or energy sector experience highly desirable)
- Strong leadership skills with experience managing both generalists and marketing specialists
- A track record of delivering audience growth and measurable ROI through multi-channel marketing
- Strong knowledge of digital platforms, CRM systems, and data-driven marketing
- Commercially minded, collaborative, and confident working with senior stakeholders
- A strategic thinker who can roll up their sleeves and execute with precision
We Are Aspire Ltd are a Disability Confident Committed employer
Employment details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Events Services
If this sounds like you, apply now!
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Head of Marketing - Events employer: WeAreAspire
Contact Detail:
WeAreAspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Events
✨Tip Number 1
Network like a pro! Attend industry events, connect with fellow marketers, and don’t be shy about reaching out on LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! Create a personal website or portfolio that highlights your past successes in event marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent events and campaigns. Bring fresh ideas to the table that align with their goals, showing them you’re not just another candidate but a strategic thinker ready to make an impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Marketing - Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing - Events. Highlight your experience in leading marketing for large-scale B2B events, especially in the commodities or energy sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic vision and hands-on execution experience. Tell us why you're passionate about event marketing and how you can drive audience growth and brand impact for our portfolio.
Showcase Your Achievements: Don’t just list your responsibilities; highlight your achievements! Use metrics to demonstrate how you've successfully driven audience acquisition and lead generation in past roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at WeAreAspire
✨Know Your Events Inside Out
Before the interview, dive deep into the company's portfolio of events. Familiarise yourself with their flagship conferences, summits, and exhibitions. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their specific needs.
✨Showcase Your Leadership Style
As a Head of Marketing, you'll need to inspire a team. Be ready to share examples of how you've successfully managed teams in the past. Discuss your leadership style and how you motivate others to achieve marketing goals, especially in high-pressure environments.
✨Demonstrate Your Strategic Thinking
Prepare to talk about your approach to developing marketing strategies. Highlight any successful multi-channel campaigns you've led, particularly in the B2B space. Use metrics to back up your claims, as this role demands a strong focus on ROI and audience growth.
✨Stay Ahead of Industry Trends
Research current trends in the events industry, especially within the energy and commodities sectors. Be prepared to discuss how these trends could influence future marketing strategies. Showing that you're proactive and knowledgeable will set you apart from other candidates.
