At a Glance
- Tasks: Lead growth marketing strategies for a fast-scaling D2C e-commerce food brand.
- Company: Exciting food brand based in Mayfair, London with a focus on innovation.
- Benefits: Competitive salary, sponsorship available, and a dynamic work environment.
- Other info: Work closely with the Head of Growth in a collaborative team.
- Why this job: Take ownership of growth performance and make a real impact in a thriving company.
- Qualifications: Experience in paid social, e-commerce, and conversion optimisation is essential.
The predicted salary is between 60000 - 65000 £ per year.
We are looking for a hands‑on performance marketing leader who will own the full‑funnel growth engine across acquisition, conversion and retention for a fast‑scaling D2C subscription e‑commerce food brand based in Mayfair, London.
Responsibilities
- Ownership of paid social & paid media campaigns (Meta, TikTok, Google), including creative testing, ROAS optimisation, and budget allocation based on cohort performance.
- Shopify CRO & conversion rate optimisation: site performance, PDPs, landing pages, checkout, and subscription flows; run A/B tests to increase conversion and subscription opt‑in rates.
- Subscription growth & retention: improve retention, repeat purchase rate, optimise lifecycle journeys (email, SMS, on‑site), and increase AOV through bundles, upsells and behavioural triggers.
- Performance marketing & analytics: own core e‑commerce metrics (CAC, LTV, MER, churn, payback period), build insights from cohort and channel performance, and use data to shift spend and prioritise growth opportunities.
Qualifications
- Strong experience in paid social (Meta/TikTok) and paid search.
- Background in DTC, e‑commerce or subscription businesses.
- Deep understanding of Shopify CRO and conversion optimisation.
- Ability to analyse and act on CAC, LTV and cohort performance.
- Experience improving performance marketing efficiency at scale.
- Hands‑on, test‑and‑learn mindset.
Benefits & Package
- Sponsorship available.
- Annual base salary £60,000‑£65,000.
- Location: Mayfair, London – 4 days per week in office.
Why This Role
- Real ownership of growth performance.
- Direct access to Head of Growth.
- Full‑funnel responsibility with fast testing cycles and commercial accountability.
Growth Marketing Manager (DTC & E-commerce) employer: WeAreAspire
Join a dynamic and innovative D2C subscription e-commerce food brand in the heart of Mayfair, London, where you will have the opportunity to take full ownership of growth performance in a fast-paced environment. Our collaborative work culture fosters creativity and encourages professional development, offering you direct access to leadership and the chance to make a significant impact on our growth strategy. With competitive salaries, sponsorship opportunities, and a commitment to employee well-being, we are dedicated to creating a rewarding workplace for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager (DTC & E-commerce)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working in DTC and e-commerce. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in performance marketing. Highlight your experience with paid social campaigns and conversion optimisation to grab attention.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics like CAC and LTV. Be ready to discuss how you've used data to drive growth in previous roles. This will show you're not just a numbers person but someone who can make strategic decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and contributing to our growth journey.
We think you need these skills to ace Growth Marketing Manager (DTC & E-commerce)
Some tips for your application 🫡
Show Your Passion for Growth:When writing your application, let us see your enthusiasm for growth marketing! Share specific examples of how you've driven growth in previous roles, especially in DTC or e-commerce. We love seeing candidates who are genuinely excited about the impact they can make.
Be Data-Driven:We’re all about performance here at StudySmarter, so make sure to highlight your analytical skills. Talk about how you’ve used data to optimise campaigns and improve metrics like CAC and LTV. Numbers speak volumes, so don’t shy away from showcasing your achievements!
Tailor Your Application:Make your application stand out by tailoring it to our job description. Use keywords from the role, like 'conversion rate optimisation' and 'paid media campaigns'. This shows us that you understand what we’re looking for and that you’re a great fit for the team.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience. Plus, it’s a great way to show us you’re serious about joining the StudySmarter family!
How to prepare for a job interview at WeAreAspire
✨Know Your Metrics
Make sure you’re familiar with key performance metrics like CAC, LTV, and MER. Be ready to discuss how you've used these metrics in past roles to drive growth and optimise campaigns.
✨Showcase Your Campaigns
Prepare to talk about specific paid social and media campaigns you've managed. Highlight your creative testing strategies and how you optimised ROAS. Bring examples that demonstrate your hands-on experience.
✨Demonstrate Your CRO Skills
Since the role involves Shopify CRO, be prepared to discuss your approach to conversion rate optimisation. Share any A/B tests you've run and the results you achieved, focusing on how you improved site performance and user journeys.
✨Emphasise a Test-and-Learn Mindset
This role values a hands-on, test-and-learn approach. Be ready to share instances where you’ve experimented with different strategies, what you learned from those tests, and how you applied those insights to improve performance.
