At a Glance
- Tasks: Lead the launch of a groundbreaking marketing concept across multiple European markets.
- Company: Dynamic, investor-backed global group with a strong international presence.
- Benefits: Competitive salary, flexible working, and the chance to shape a new brand.
- Other info: Join a fast-paced, entrepreneurial environment with significant growth potential.
- Why this job: Be at the forefront of an exciting new venture and make a real impact.
- Qualifications: 5-8 years in marketing with hands-on experience in digital campaigns.
The predicted salary is between 55000 - 65000 £ per year.
A well-established, investor-backed global group with a significant international footprint is launching a new category-disrupting concept, backed by significant investment and genuine group-wide support.
This is a build-from-scratch role: a brand new position with no internal precedent, reporting into the Global CMO with a close working relationship with the CEO of this new venture. You'll be a team of one at the centre, backed by the group's wider internal resources, owning brand, content, paid media, PR and admissions-style conversion marketing centrally - while local teams in each market own their own channel execution and agency relationships.
The launch: Live from September 2027 across London and multiple other European markets, with further international launches planned shortly after. Budgets are substantial and vary by market (six figures per launch city), reflecting the scale of ambition behind this.
This is a genuinely hands-on, operational role - you'll be running paid social, search and programmatic directly, producing always-on content, owning PR and influencer relationships, and designing the end-to-end customer journey from first enquiry through to conversion. Not a "set strategy and hand it off" role, you'll be in the detail, executing centrally so every local market gets a stronger platform and a lighter operational load.
You’ll be a strong fit if you:
- Have hands-on, proven experience running paid digital/performance campaigns directly (not just briefing an agency), ideally across multiple markets at once
- Bring broad marketing capability across brand, content, performance, PR and analytics - with sharp judgement on what actually moves the needle
- Have experience with CRM/marketing automation and lead-nurture or high-consideration purchase journeys
- Are commercially fluent, comfortable owning budget and cross-market KPI reporting
- Thrive in fast-moving, ambiguous, pre-launch environments, genuinely entrepreneurial, "no task too small," building something with no existing playbook
- Ideally have 5-8 years' experience marketing premium products or long-consideration, high-trust categories.
- Industry background is open - what matters most is being a proven operator who can build a marketing engine from scratch and execute at pace across multiple markets simultaneously.
Global Marketing Manager employer: WeAreAspire
WeAreAspire is an exceptional employer that fosters a dynamic and entrepreneurial work environment, perfect for those passionate about travel and technology. With a focus on employee growth, we offer opportunities to enhance your skills in SEO and content strategy while working in the vibrant city of London. Our commitment to innovation and collaboration ensures that every team member can make a meaningful impact on our global audience.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WeAreAspire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WeAreAspire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WeAreAspire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WeAreAspire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WeAreAspire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WeAreAspire:Show us that you’ve done your homework! In your application, briefly mention what you admire about WeAreAspire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WeAreAspire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WeAreAspire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WeAreAspire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
