At a Glance
- Tasks: Lead global CRM campaigns to enhance customer engagement and retention.
- Company: Join a prestigious education group with over 100 schools worldwide.
- Benefits: Competitive salary, flexible working, and generous school fee discounts.
- Other info: Collaborate with global teams and mentor junior members for career growth.
- Why this job: Make a real impact in a fast-growing international organisation.
- Qualifications: Experience in CRM and lifecycle marketing with strong analytical skills.
The predicted salary is between 50000 - 65000 € per year.
Partnering with a leading and globally recognised premium education group, consisting of over 100 world-class schools across 30 countries. They are looking to appoint a Senior CRM Campaign Manager to lead customer lifecycle and engagement strategy across global markets.
The Opportunity
This is a strategic and hands-on role. As Senior CRM Campaign Manager you will be working closely with global marketing leaders, admissions teams, regional stakeholders, and technology partners. You will own the end-to-end customer journey strategy, leading multi-channel CRM campaigns across email, SMS, app, and direct mail to improve engagement, retention, and customer lifetime value.
Key Responsibilities
- Own and optimise the customer lifecycle and CRM communication strategy
- Deliver targeted multi-channel CRM campaigns across email, SMS, app, and direct mail to drive engagement, retention, and conversion
- Analyse campaign and customer journey performance to improve ROI and customer experience
- Lead segmentation and personalisation strategies using customer data and insights
- Collaborate with cross-functional global teams to deliver aligned campaigns
- Manage and mentor junior CRM team members
- Support the optimisation of CRM and marketing automation technologies
What We Are Looking For
- Proven CRM and lifecycle marketing experience across acquisition, engagement, retention, and reactivation
- Hands‑on delivery of multi‑channel CRM campaigns and customer journey strategies
- Strong analytical skills with experience using data and performance metrics to drive optimisation and ROI
- Experience with CRM and marketing automation platforms such as Microsoft Dynamics, Salesforce, or HubSpot
- Strong stakeholder management, communication, and collaboration skills
- Previous team leadership or mentoring experience
What's on Offer
- Career - A fast-growing international organisation with strong career progression and global mobility opportunities.
- Reward - Competitive salary and benefits package, flexible/hybrid working, and generous school fee discounts.
- People - Work alongside a collaborative international team and partner directly with global marketing leaders and in‑house creative and digital specialists.
For more information and to express your interest send your CV now. We Are Aspire Ltd are a Disability Confident Committed employer.
Customer Relationship Management Specialist employer: WeAreAspire
Join a leading global education group that values innovation and collaboration, offering a dynamic work environment where your contributions directly impact customer engagement strategies across multiple channels. With a strong focus on career progression, flexible working arrangements, and generous benefits including school fee discounts, this role as a Senior CRM Campaign Manager provides an excellent opportunity to grow within a supportive international team dedicated to excellence in education.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector or related fields. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and successes. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies. Bring ideas to the table on how you could enhance their customer journey – it shows initiative and passion!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Customer Relationship Management Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Campaign Manager. Highlight your experience with multi-channel campaigns and customer lifecycle strategies, as this is what we’re really looking for!
Showcase Your Analytical Skills:We love data-driven decision-making! Include examples of how you've used analytics to improve campaign performance or customer engagement. This will show us you can optimise and drive ROI effectively.
Highlight Team Leadership Experience:If you've managed or mentored a team before, make it known! We value collaboration and leadership, so share any relevant experiences that demonstrate your ability to guide others in a CRM context.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with our global team.
How to prepare for a job interview at WeAreAspire
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM and lifecycle marketing. Brush up on your experience with platforms like Microsoft Dynamics, Salesforce, or HubSpot. Be ready to discuss specific campaigns you've managed and how you optimised them for better engagement and retention.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you analysed campaign performance and what metrics you focused on to improve ROI. This will show that you can back up your strategies with solid evidence.
✨Demonstrate Collaboration Skills
Since this role involves working with global teams, think of examples where you successfully collaborated with different stakeholders. Highlight your communication skills and how you’ve aligned campaigns across various channels to achieve common goals.
✨Be Ready to Lead
If you have team leadership experience, be prepared to discuss it! Talk about how you’ve mentored junior team members and the impact it had on their development and the team's success. This will show that you’re not just a doer but also a leader.
