At a Glance
- Tasks: Own the CRM strategy to boost customer loyalty and retention.
- Company: Fast-scaling consumer brand with a strong identity and community focus.
- Benefits: Direct exposure to leadership and real ownership from day one.
- Other info: Fully onsite role in London, perfect for those who thrive in dynamic settings.
- Why this job: Make a significant impact in a high-growth environment with a passionate team.
- Qualifications: 3-5+ years in CRM, strong Klaviyo skills, and data-driven mindset.
The predicted salary is between 50000 - 65000 € per year.
Please note this position is based in London (5 days onsite). We're working with a fast-scaling, culture-first consumer brand building a global community across the UK and US. Think strong identity, loyal customers, and a product people actually care about. They're now looking for someone to take full ownership of CRM and turn it into a serious growth engine.
The Role
You’ll own the entire retention ecosystem. From first touch to long-term loyalty, you’ll build the journeys, shape the messaging, and drive the numbers behind repeat purchase, LTV, and subscription growth. This is hands-on, high-impact, and sits right at the centre of the brand.
What you’ll be doing
- Building lifecycle journeys that people actually engage with (not just sit in inboxes)
- Turning data into decisions and optimising for retention, LTV, and repeat purchase
- Running constant tests across content, timing, audience, and offers
- Deep diving into customer behaviour cohorts, churn, subscriber trends
- Working closely with brand + growth to make sure CRM feels on-brand, not generic
What you bring
- 3-5+ years in CRM / lifecycle / retention
- Experience in a DTC, ecommerce or subscription-led brand
- Strong Klaviyo ownership (not just exposure)
- You've actually moved the needle on repeat purchase + retention
- You're data-driven but still care about how things feel
- You're comfortable owning a channel end-to-end in a fast-moving brand
- Background in wellness, beauty, FMCG or lifestyle brands
Why this role
- Real ownership from day one - no layers
- Direct exposure to leadership
- Brand with strong product, strong identity, and serious growth
- Opportunity to build something, not just manage it
This is a fully onsite role (5 days a week in London). Best suited to someone who wants to be close to the brand, the team, and the pace. If you’re someone who sees CRM as more than campaigns - and wants to own retention inside a high-growth consumer brand let’s talk.
CRM & Loyalty Manager employer: WeAreAspire
Join a fast-scaling, culture-first consumer brand in London that prioritises employee growth and offers real ownership from day one. With a strong focus on building a loyal community and a commitment to innovative CRM strategies, you'll thrive in a dynamic environment that values creativity and data-driven decisions. Enjoy direct exposure to leadership and the opportunity to shape the brand's future while working alongside a passionate team dedicated to making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that CRM & Loyalty Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in CRM and retention strategies. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into the brand's identity and values. Understand their customer base and think about how you can enhance their CRM strategy. This shows you're not just interested in the job, but genuinely care about the brand.
✨Tip Number 4
Apply through our website! We want to see your application directly, and it gives you a better chance to showcase your enthusiasm for the role. Plus, it’s a great way to get noticed by the hiring team.
We think you need these skills to ace CRM & Loyalty Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for CRM and customer loyalty shine through. We want to see that you genuinely care about building relationships and creating engaging journeys for customers.
Be Data-Driven:Since this role is all about turning data into decisions, make sure to highlight your experience with analytics. Share specific examples of how you've used data to drive retention and repeat purchases in your previous roles.
Tailor Your Message:Don’t just send a generic application! We’re looking for someone who understands our brand and can communicate that in their application. Make sure to align your skills and experiences with what we’re looking for in the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at WeAreAspire
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially Klaviyo. Be ready to discuss specific campaigns you've run and how they impacted retention and repeat purchases. This shows you’re not just familiar with the tools but can leverage them effectively.
✨Showcase Your Data Skills
Prepare to talk about how you’ve turned data into actionable insights. Bring examples of how you’ve deep-dived into customer behaviour cohorts or churn rates and what decisions you made based on that data. This will highlight your analytical mindset.
✨Engagement is Key
Think about how you can create lifecycle journeys that truly engage customers. Be ready to share ideas on messaging and content that resonates with audiences, rather than generic approaches. This will demonstrate your creativity and understanding of customer needs.
✨Align with Brand Values
Research the company’s identity and values thoroughly. Be prepared to discuss how you would ensure that CRM efforts feel authentic and on-brand. This shows you understand the importance of brand alignment in driving customer loyalty.
