Content Specialist

Content Specialist

Full-Time 45000 - 45000 £ / year (est.) No working from home possible
WeAreAspire

At a Glance

  • Tasks: Create engaging content that drives traffic and converts curiosity into action.
  • Company: Join a leading European tech business expanding into travel eSIM products.
  • Benefits: Earn up to £45,000 with hybrid working and real ownership over your content.
  • Other info: Fast-paced environment with opportunities for growth and innovation.
  • Why this job: Shape the future of travel tech with your creativity and SEO skills.
  • Qualifications: Experience in content creation, SEO basics, and social media management.

The predicted salary is between 45000 - 45000 £ per year.

If you're looking for a content role where you're just uploading blogs, scheduling posts, and keeping a content calendar moving, this won't be the right fit. If you want to create content that drives search traffic, helps people understand a technical travel tech product, and turns curiosity into conversions, this is a very different opportunity.

We're working with a well-established European tech business that is expanding into a new product area: a Travel eSIM that allows customers to get instant mobile data abroad without physical SIM cards, roaming charges, or setup friction. It's a strong product technically - fast, simple, and scalable - but it needs content that makes it easy to understand and compelling enough to choose.

This is a hands‑on Content Executive role where you'll be responsible for SEO‑led editorial content and organic social output across the Travel eSIM brand. You’ll be helping shape how a new digital product is discovered, explained, and engaged with across search and social channels.

What You'll Be Doing

  • You’ll create and manage content across web and social channels, with a strong focus on SEO performance and audience engagement.
  • Your responsibilities will include:
    • Creating and publishing SEO‑led editorial content for travel.lebara.com using Adobe Experience Manager (AEM)
    • Writing destination guides, FAQs, product explainers, and long‑form articles designed to rank in search and convert traffic
    • Applying SEO fundamentals including keyword research, on‑page optimisation, and tagging
    • Writing and adapting content for Instagram, Facebook, and TikTok with platform‑specific tone and format
    • Translating technical product information into clear, engaging, human content
    • Supporting briefing of external creative agencies for video, animation, and static assets
    • Monitoring content performance and using insights to improve future output
    • Building and maintaining a content calendar aligned to campaigns and product launches
    • Using AI tools to support content creation and improve production efficiency without losing quality
    • Supporting competitor analysis to identify content gaps and opportunities

About You

You'll already have experience creating content that performs, not just content that fills space. You’ll likely have:

  • Experience in a content, editorial, social media, or digital marketing role
  • Strong writing ability across both long‑form editorial and short‑form social content
  • Basic understanding of SEO (keyword research, on‑page optimisation, tagging)
  • Experience creating or managing content for Instagram, Facebook, and TikTok
  • Confidence working with performance data and using it to improve content output
  • Experience working with designers or briefing creative agencies
  • Ability to simplify complex or technical products into clear, engaging content
  • Interest in travel, consumer tech, or digital products
  • Curiosity around AI tools and how they can improve content creation and efficiency

What's in it for you?

  • Salary up to £45,000
  • Hybrid working (3 days per week in Liverpool Street office)
  • Opportunity to shape content for a new and fast‑growing digital tech product
  • Exposure to SEO, social, and product marketing in one role
  • Real ownership over content creation and performance
  • Fast‑paced, entrepreneurial environment within a large established tech business
  • Chance to help define how a new category (Travel eSIM) is communicated

Desired Skills and Experience

  • Content creation across editorial, web, and social channels with a focus on clarity, engagement, and performance
  • Strong written communication skills across long‑form articles, SEO‑led content, and short‑form social copy
  • Understanding of SEO fundamentals including keyword research, on‑page optimisation, metadata, and tagging
  • Experience creating content for Instagram, Facebook, and TikTok with platform‑specific tone and format awareness
  • Ability to translate technical or product‑led information into clear, accessible, user‑focused content
  • Confidence working with content performance data and using insights to refine and improve output
  • Experience working with Adobe Experience Manager (AEM) or similar CMS platforms
  • Ability to brief and collaborate with creative teams and external agencies on digital content production
  • Familiarity with AI tools to support content ideation, scaling, and workflow efficiency
  • Strong organisational skills with the ability to manage multiple content priorities and deadlines
  • Interest in travel, digital products, and consumer technology, particularly within app‑based services
WeAreAspire

Contact Details:

WeAreAspire Recruitment Team

We think you need these skills to ace Content Specialist

SEO Fundamentals
Content Creation
Adobe Experience Manager (AEM)
Social Media Management
Keyword Research
On-Page Optimisation
Content Performance Analysis