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- Tasks: Lead innovative digital marketing strategies to boost brand awareness and revenue growth.
- Company: Join an iconic hospitality and restaurant brand with a strong digital presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of digital marketing in a luxury brand setting.
- Qualifications: 10+ years in digital marketing, ideally in luxury or lifestyle sectors.
- Other info: Collaborative culture with a focus on data-driven decision making.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Currently working alongside an iconic hospitality and restaurant brand to appoint a Head of Digital Marketing. This is a senior leadership role, reporting into the Chief Marketing Officer, responsible for shaping and delivering digital strategy across all channels.
As Head of Digital Marketing, you will lead the development, implementation, and optimisation of comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will oversee channels including the website, app, email marketing, SEO, SEM, and paid media, ensuring campaigns are insight‑led and performance‑driven.
Responsibilities include:
- Lead and deliver innovative, multi‑channel digital marketing strategies aligned with company brand
- Manage website, app, email, SEO/SEM, paid media, ensuring campaigns are data‑driven and ROI‑focused
- Analyse performance metrics and KPIs to optimise campaigns and drive growth
- Stay ahead of digital trends and emerging technologies, maintaining competitive advantage
- Collaborate with cross‑functional teams to integrate initiatives across the business
- Oversee budgets for digital, app, loyalty programmes, and promotions
- Drive growth via member app, loyalty programmes, and gift card initiatives, leveraging customer insights
- Lead Salesforce CRM implementation and optimise for marketing segmentation, tracking, and campaigns
Requirements:
- 10+ years in digital marketing, ideally in luxury hospitality, F&B, or lifestyle brands
- Proven in multi‑channel campaigns: website, app, email, SEO/SEM, paid media
- Hands‑on with Salesforce CRM, loyalty programmes, and customer retention strategies
- Strong data‑driven mindset, using analytics to optimise performance and ROI
- Experience managing budgets and specialist digital teams
- Skilled at translating customer insights into growth‑focused strategies
- Experience with gift card/e‑commerce initiatives a plus
- Up‑to‑date with digital trends and emerging technologies
For more information and to express your interest send your CV now.
Head of Digital Marketing in City of London employer: WeAreAspire
Contact Detail:
WeAreAspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in City of London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your digital marketing achievements. We want to see your creativity and results in action, so make sure it’s visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital strategies. We recommend coming up with fresh ideas that could enhance their approach. This shows you’re proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Head of Digital Marketing in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Marketing role. Highlight your experience with multi-channel campaigns and any specific achievements in digital marketing that align with the job description.
Showcase Your Data Skills: Since this role is all about being data-driven, don’t forget to showcase your analytical skills. Include examples of how you've used performance metrics to optimise campaigns and drive growth in your previous roles.
Be Creative in Your Cover Letter: Your cover letter is your chance to show off your personality and creativity. Share your vision for digital marketing in the hospitality sector and how you plan to stay ahead of trends. Make it engaging!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at WeAreAspire
✨Know Your Digital Marketing Inside Out
Make sure you’re well-versed in the latest digital marketing trends and strategies. Brush up on your knowledge of SEO, SEM, email marketing, and social media campaigns. Being able to discuss specific examples of successful campaigns you've led will show your expertise.
✨Showcase Your Data-Driven Mindset
Prepare to discuss how you've used data analytics to drive marketing decisions in the past. Bring examples of KPIs you've tracked and how you've optimised campaigns based on performance metrics. This will demonstrate your ability to make informed decisions that lead to growth.
✨Be Ready to Discuss Budget Management
Since this role involves overseeing budgets for various digital initiatives, be prepared to talk about your experience managing budgets. Share specific instances where you maximised ROI and how you allocated resources effectively across different channels.
✨Collaborate and Communicate
Highlight your experience working with cross-functional teams. Be ready to share examples of how you’ve integrated marketing initiatives across departments. Strong collaboration skills are key in a senior leadership role, so emphasise your ability to communicate effectively with different stakeholders.