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For Companies At a Glance
- Tasks: Lead creative brand partnerships across music, nightlife, fitness, and lifestyle sectors.
- Company: Culturally influential business with over 30 years of heritage.
- Benefits: Competitive salary, bonuses, free gym membership, and wellness support.
- Why this job: Shape innovative collaborations that enhance cultural relevance and brand equity.
- Qualifications: Experience in creative brand partnerships and strong cultural intuition required.
- Other info: Dynamic, collaborative environment with excellent career growth opportunities.
The predicted salary is between 48000 - 72000 £ per year.
Location: Southwark, London
Working Pattern: Office-based, 5 days per week
Salary: £60,000 + bonus & benefits
The Opportunity
This is a rare opportunity to join a culturally influential business with over 30 years of heritage at the intersection of music, nightlife, fitness, events and lifestyle. Known for pioneering ideas, bold creativity and taking risks before others did, the brand has consistently shaped culture through innovative experiences, collaborations and community-led spaces. Alongside its globally recognised cultural legacy, the business operates a contemporary members' workspace and events venue within a striking 50,000 sq. ft Victorian warehouse in SE1. The environment blends work, wellness, creativity and social connection - featuring hospitality-led spaces, in-house food & beverage, a state-of-the-art gym, fitness studios and a curated cultural and business events programme. The culture is collaborative and refreshingly human. While the team enjoys a relaxed, informal environment, standards are high and attention to detail is relentless. Clichés are avoided, originality is prized, and differentiation is a point of pride.
Role Overview
The Head of Brand Partnerships will shape and lead the creative development of brand collaborations across a diverse ecosystem spanning music, nightlife, fitness, live events, hospitality and lifestyle. This role is responsible for generating innovative partnership ideas, crafting compelling creative briefs, and guiding brand partners and agencies through the creative process from initial concept through to final delivery. You will ensure every collaboration enhances cultural relevance, strengthens brand equity, and connects meaningfully with new and existing audiences. This is a senior, highly creative and commercially accountable role requiring strong cultural intuition, strategic thinking and the confidence to lead complex partnerships end-to-end.
Key Responsibilities
- Creative Strategy & Leadership
- Own and lead the creative vision for all brand partnerships across music, nightlife, fitness, live events, hospitality and lifestyle products
- Develop culturally relevant partnership concepts grounded in insight, audience behaviour and emerging trends
- Translate brand and commercial objectives into strong, inspiring creative briefs
- Champion originality, innovation and cultural relevance across every collaboration
- Ensure all partnerships strengthen long-term brand positioning and authenticity
- Creative Development & Ideation
- Respond to brand and agency briefs with speed, clarity and high-quality creative thinking
- Develop pitch narratives, concept decks and creative proposals that bring ideas to life
- Lead ideation sessions, workshops and brainstorms to explore new partnership opportunities
- Manage and inspire external creative and experiential agencies through clear and compelling briefing
- Partnership Shaping & Delivery
- Guide partners through the full creative journey from concept to execution
- Collaborate closely with internal teams across events, marketing, digital, product and operations
- Maintain creative integrity, tone, aesthetic and brand values across all activations
- Evolve and expand long-term partnerships through ongoing idea development and innovation
- Commercial & Data Responsibility
- Work closely with agencies to define deliverables, pricing structures and commercial frameworks
- Manage the brand partnerships budget end-to-end, ensuring strong margin protection
- Set, track and evaluate KPIs, providing clear reporting and insights to stakeholders
- Ensure campaigns are delivered efficiently, profitably and to a high standard
- Account Management
- Oversee all contractual obligations and partnership deliverables
- Manage renewals, tenders and long-term growth opportunities with agencies and partners
- Build trusted senior relationships with brand partners, identifying opportunities to unlock additional value
Skills & Experience Required
- Proven experience developing creative brand partnerships or campaigns within music, entertainment, culture, lifestyle or youth-focused sectors
- Strong cultural intuition with a deep understanding of youth culture, nightlife, music, fitness and lifestyle trends
- Exceptional ability to generate ideas quickly and articulate them clearly through decks, briefs and presentations
- Excellent storytelling, conceptual writing and communication skills
- Experience managing agencies and cross-functional internal teams
- Commercially minded, with experience managing budgets, KPIs and performance reporting
- Highly collaborative, organised and confident operating at a senior stakeholder level
- Passionate about culturally-led ideas, experiences and brand innovation
Benefits & Wellbeing
- Health & Wellness
- Free gym membership and access to fitness classes
- Free GP access and prescription service
- 24/7 counselling and support helpline
- Wellbeing monitoring app
- Life assurance scheme
- Online health assessments
- Financial & Lifestyle
- Annual company bonus
- Season ticket loan
- Cycle to work scheme
- Enhanced maternity and adoption leave
- Staff referral scheme
- Financial wellbeing support
- Culture & Extras
- Free lunch and refreshments
- Dog-friendly office
- Access to curated cultural and business events
- Family & friends membership discounts
- Free entry to live events
- Hospitality rewards and retail discounts
- Your birthday off
We Are Aspire Ltd are a Disability Confident Committed employer
Head of Brand Partnerships in City of London employer: WeAreAspire
Contact Detail:
WeAreAspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Partnerships in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to meet with potential employers, bring along a portfolio or examples of your past work that highlight your innovative ideas. Make sure they see how you can add value to their brand partnerships.
✨Tip Number 3
Prepare for interviews by researching the company’s culture and recent projects. Tailor your responses to show how your skills align with their values and goals. This will demonstrate your genuine interest and help you stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, go ahead and take that step!
We think you need these skills to ace Head of Brand Partnerships in City of London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We love originality and want to see your unique perspective on brand partnerships. Don't be afraid to show us what makes you tick!
Tailor Your Application: Make sure to customise your application for the Head of Brand Partnerships role. Highlight your relevant experience in music, nightlife, and lifestyle sectors, and connect it back to our values and culture. Show us why you're the perfect fit!
Showcase Your Creativity: This role is all about creative thinking, so don’t hold back! Use your application to demonstrate your ability to generate innovative ideas and articulate them clearly. We want to see how you can bring concepts to life.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at WeAreAspire
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's history, values, and recent projects. Understanding their cultural impact and how they shape experiences will help you connect your ideas to their vision.
✨Showcase Your Creative Process
Be ready to discuss your approach to developing brand partnerships. Share specific examples of past collaborations, focusing on how you generated ideas and guided them from concept to execution. This will demonstrate your strategic thinking and leadership skills.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific partnership challenges or opportunities. Think about potential scenarios related to music, nightlife, or lifestyle trends, and be prepared to articulate your thought process and solutions.
✨Emphasise Collaboration and Communication
Highlight your experience working with cross-functional teams and managing agencies. Discuss how you foster collaboration and maintain creative integrity across projects, as this role requires strong interpersonal skills and the ability to inspire others.
