Please note this position is based in London (5 days onsite)
We're working with a fast-scaling, culture-first consumer brand building a global community across the UK and US. Think strong identity, loyal customers, and a product people actually care about.
They're now looking for someone to take full ownership of CRM and turn it into a serious growth engine.
The Role
You’ll own the entire retention ecosystem. From first touch to long-term loyalty, you’ll build the journeys, shape the messaging, and drive the numbers behind repeat purchase, LTV, and subscription growth. This is hands‑on, high-impact, and sits right at the centre of the brand.
What you’ll be doing
- Building lifecycle journeys that people actually engage with (not just sit in inboxes)
- Turning data into decisions and optimising for retention, LTV, and repeat purchase
- Running constant tests across content, timing, audience, and offers
- Deep diving into customer behaviour cohorts, churn, subscriber trends
- Working closely with brand + growth to make sure CRM feels on‑brand, not generic
What you bring
- 3-5+ years in CRM / lifecycle / retention
- Experience in a DTC, ecommerce or subscription‑led brand
- Strong Klaviyo ownership (not just exposure)
- You've actually moved the needle on repeat purchase + retention
- You're data‑driven but still care about how things feel
- You're comfortable owning a channel end‑to‑end in a fast‑moving brand
- Background in wellness, beauty, FMCG or lifestyle brands
Why this role
- Real ownership from day one - no layers
- Direct exposure to leadership
- Brand with strong product, strong identity, and serious growth
- Opportunity to build something, not just manage it
This is a fully onsite role (5 days a week in London). Best suited to someone who wants to be close to the brand, the team, and the pace. If you’re someone who sees CRM as more than campaigns - and wants to own retention inside a high‑growth consumer brand let’s talk.
We Are Aspire Ltd are a Disability Confident Committed employer
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CRM & Loyalty Manager in City of London employer: WeAreAspire
We Are Aspire Ltd is an excellent employer that values its employees by providing a supportive work culture and opportunities for professional growth. Located in the vibrant heart of Central London, the company offers a dynamic environment where you can thrive while coordinating exciting global events. With comprehensive training and the potential for hybrid working arrangements, this role is perfect for those looking to make a meaningful impact in the events industry.
