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For Companies At a Glance
- Tasks: Transform complex marketing data into clear insights and support strategic decision-making.
- Company: Join one of the UK's largest healthcare providers, partnering with the NHS.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact by optimising marketing strategies and budgets.
- Qualifications: Experience in Marketing Mix Modelling and expertise in GA4 and Salesforce.
- Other info: Dynamic role with innovative tools and a focus on data-driven decisions.
The predicted salary is between 36000 - 60000 £ per year.
One of the UK's largest healthcare providers working in partnership with the NHS, whilst also operating as a private provider of healthcare services, is looking for an experienced Marketing & Performance Analyst to join this growing organisation.
Role Overview
This is a high-impact role where you will transform complex marketing data into clear commercial insight, helping prove the value of marketing activity and supporting strategic decision-making across the business. You'll connect data across platforms such as Salesforce and GA4, build robust commercial models, and provide the marketing team with the ROI intelligence needed to optimise strategy and budget allocation.
Responsibilities Include
- Act as the single source of truth for digital and marketing performance, turning complex data into clear commercial insight.
- Connect platforms such as Salesforce and GA4 to create a unified view of the customer journey from first interaction to referral and surgery.
- Deliver Marketing Mix Modelling (MMM) and advanced analytics to forecast revenue and optimise marketing budgets.
- Build automated, self-serve dashboards using tools such as Looker Studio, PowerBI or Tableau to provide real-time performance insights.
- Identify underperforming channels and growth opportunities through proactive data analysis.
- Explore and implement AI and emerging analytics tools to drive innovation and commercial value.
Candidate Experience
- Proven experience with Marketing Mix Modelling (MMM) and statistical analysis.
- Expertise in Google Analytics 4 (GA4) and Salesforce reporting.
- Experience with data visualisation tools such as Looker Studio, PowerBI or Tableau.
- Strong ability to clean, structure and analyse complex or incomplete datasets.
- Commercial understanding of P&L, CPA and Customer Lifetime Value.
Technical Skills
- GA4 and Google Tag Manager.
- Looker Studio, PowerBI or Tableau.
- Advanced Excel or Google Sheets.
- Data blending and database knowledge (desirable).
For more information and to express your interest send your CV now!
Marketing Analytics & Performance Specialist. in Bolton employer: WeAreAspire
Contact Detail:
WeAreAspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics & Performance Specialist. in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with data analysis and marketing performance. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of GA4, Salesforce, and data visualisation tools. Be ready to discuss how you've used these in past roles to drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Analytics & Performance Specialist. in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Analytics & Performance Specialist. Highlight your experience with GA4, Salesforce, and any data visualisation tools you've used. We want to see how your skills match what we're looking for!
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you’ve used them! Share specific examples of how you've transformed complex data into actionable insights. This will help us understand your impact in previous roles.
Keep It Clear and Concise: We appreciate clarity! Make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. We want to get to know you without wading through fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at WeAreAspire
✨Know Your Data Inside Out
Make sure you’re familiar with the key metrics and analytics tools mentioned in the job description, like GA4 and Salesforce. Be ready to discuss how you've used these tools in past roles to derive insights and drive marketing performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've transformed complex data into actionable insights. Think about specific instances where your analysis led to improved marketing strategies or budget allocations, and be ready to share these stories during the interview.
✨Demonstrate Your Technical Proficiency
Brush up on your skills with data visualisation tools like Looker Studio, PowerBI, or Tableau. You might be asked to explain how you would build a dashboard or present data, so having a clear understanding of these tools will set you apart.
✨Stay Ahead of the Curve
Research emerging analytics tools and AI trends that could benefit the role. Showing that you’re proactive about innovation and can bring fresh ideas to the table will impress the interviewers and demonstrate your commitment to driving commercial value.