At a Glance
- Tasks: Lead B2B marketing initiatives to boost engagement and drive business growth.
- Company: Join a leading UK healthcare provider known for quality patient-focused services.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on career growth and impactful projects.
- Why this job: Make a real impact in healthcare by building trusted relationships with key partners.
- Qualifications: Experience in B2B marketing and strong communication skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
Are you an experienced
B2B Marketing professional looking for a role where your work directly influences business growth and improves engagement with key professional audiences?
Partnering with a leading UK healthcare provider with a strong national presence and a reputation for delivering high-quality, patient-focused services.
The organisation works closely with healthcare professionals, NHS partners and communities to provide trusted, accessible care.
The Opportunity
I am looking for a talented
B2B Marketing Lead to deliver the company's national referrer marketing programmes, building trusted relationships with community, corporate partners and NHS stakeholders.
The Role
B2B Marketing Lead , you'll be responsible for developing and delivering national referrer engagement activity, helping to strengthen relationships with key partners and improve referral performance.
Key Responsibilities Include
- Deliver national referrer engagement programmes aligned with marketing strategy and business objectives, developing targeted communications, education and CPD initiatives for professional partners.
- Support field teams, clinical teams and corporate partners through campaigns, messaging and engagement activity that builds referral confidence and strengthens relationships.
- Analyse referrer behaviour, identify barriers and develop solutions to improve engagement, repeat referrals and partner performance.
- Ensure consistent messaging across regions and networks, while measuring the impact of campaigns, events, webinars and professional marketing activity.
About You
- Experience in B2B marketing, engagement marketing or partnership marketing.
- Experience communicating with professional, technical or regulated audiences.
- Strong written and verbal communication skills with the ability to simplify complex information.
- Proven experience planning and delivering campaigns and engagement programmes.
- Strong project management skills with the ability to manage multiple priorities.
- A collaborative approach with experience working across teams and stakeholders.
- Healthcare, NHS or regulated sector experience.
- Experience supporting field-based or account management teams.
- Background in education, CPD programmes or professional events.
- Experience working within multi-site organisations.
- Understanding of referral-led services or professional partner networks.
Skills & Knowledge
- Experience using CRM systems (ideally
Salesforce ), email marketing platforms and reporting dashboards.
- Strong understanding of marketing compliance, data protection and healthcare communications.
- Ability to maintain brand consistency while creating credible communications for professional audiences.
- Understanding of customer journeys, referral pathways and engagement planning.
- We Are Aspire Ltd are a Disability Confident Committed employer
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