B2B Public sector Events - Commercial Manager

B2B Public sector Events - Commercial Manager

Full-Time 35000 - 45000 £ / year (est.) No working from home possible
WeAreAspire

At a Glance

  • Tasks: Drive revenue through exhibition sales and build lasting client relationships.
  • Company: Join a successful events business in a supportive team environment.
  • Benefits: Competitive salary, bonus potential, and opportunities for growth.
  • Other info: Office-based role in Wimbledon, perfect for ambitious individuals.
  • Why this job: Make an impact in the B2B events sector while developing your sales skills.
  • Qualifications: Proven B2B sales experience with strong negotiation and relationship management skills.

The predicted salary is between 35000 - 45000 £ per year.

Commercial Manager - B2B Public Sector Events

Location

  • Wimbledon (Office-based, Monday to Friday)
  • + Bonus

Are you an experienced B2B sales professional looking for your next challenge?

We're recruiting for a Commercial Manager to join a successful events business with an established portfolio of exhibitions.

This is an opportunity to take ownership of revenue generation across exhibition stand sales, sponsorship, and digital products, working with clients from initial contact through to long-term partnership.

If you enjoy building relationships, winning new business, and managing key accounts, this role offers plenty of scope to make an impact while working with a supportive commercial team.

The Role

As Commercial Manager, you'll be responsible for driving revenue by securing new exhibitors and sponsors while growing existing client relationships.

You'll manage the full sales cycle, maintain a healthy sales pipeline, and work closely with customers to create commercial packages that deliver value for both the client and the business.

You'll also represent the business at events, ensuring clients receive excellent support and encouraging repeat bookings for future shows.

Key Responsibilities

  • Drive revenue through exhibition stand, sponsorship, and digital sales.
  • Identify and convert new business opportunities.
  • Grow and develop existing customer accounts.
  • Manage the full sales process from prospecting through to negotiation and closing.
  • Build long-term relationships with exhibitors, sponsors, and key stakeholders.
  • Produce tailored commercial proposals to meet client objectives.
  • Maintain an accurate sales pipeline and revenue forecast.
  • Deliver excellent customer service throughout the event cycle.
  • Attend exhibitions to support clients and maximise re-bookings.
  • Consistently achieve sales targets and commercial KPIs.

About You

You'll have a proven background in B2B sales and enjoy working in a target-driven commercial environment.

You'll ideally bring

  • Experience in exhibitions, events, sponsorship, media, advertising, or another consultative B2B sales environment.
  • A successful track record of winning new business and developing existing accounts.
  • Strong negotiation and relationship management skills.
  • Confidence managing multiple opportunities and prioritising your workload.
  • Excellent communication and presentation skills.
  • A proactive approach to identifying and converting commercial opportunities.
  • What's on Offer
  • Negotiable salary plus bonus.
  • Established portfolio with existing clients and opportunities for growth.
  • Supportive and collaborative team environment.
  • Office-based role in Wimbledon, five days per week.
  • Opportunity to build long-term client relationships and contribute to the continued success of a growing events portfolio.
  • We Are Aspire Ltd are a Disability Confident Committed employer
  • #J-18808-Ljbffr

B2B Public sector Events - Commercial Manager employer: WeAreAspire

WeAreAspire is an exceptional employer that fosters a dynamic and entrepreneurial work environment, perfect for those passionate about travel and technology. With a focus on employee growth, we offer opportunities to enhance your skills in SEO and content strategy while working in the vibrant city of London. Our commitment to innovation and collaboration ensures that every team member can make a meaningful impact on our global audience.

WeAreAspire

Contact Details:

WeAreAspire Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land B2B Public sector Events - Commercial Manager

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like B2B Public sector Events - Commercial Manager at WeAreAspire, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including WeAreAspire. Tailor your message to explain why you’re drawn to them and how you can contribute as a B2B Public sector Events - Commercial Manager. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace B2B Public sector Events - Commercial Manager

B2B Sales
Revenue Generation
Exhibition Stand Sales
Sponsorship Sales
Digital Product Sales
Client Relationship Management
Sales Cycle Management

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for WeAreAspire:When writing your cover letter, make sure to tailor your message specifically for WeAreAspire. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at WeAreAspire

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show WeAreAspire that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show WeAreAspire that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with WeAreAspire’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.