B2B Events - Commercial Manager

B2B Events - Commercial Manager

Full-Time 35000 - 45000 £ / year (est.) No working from home possible
WeAreAspire

At a Glance

  • Tasks: Drive revenue through exhibition sales and build lasting client relationships.
  • Company: Dynamic events business with a strong portfolio and supportive team.
  • Benefits: Competitive salary, bonus potential, and a collaborative work environment.
  • Other info: Office-based role in Wimbledon with opportunities for professional growth.
  • Why this job: Make an impact in the B2B events sector while growing your career.
  • Qualifications: Proven B2B sales experience and strong relationship management skills.

The predicted salary is between 35000 - 45000 £ per year.

Commercial Manager - B2B Public Sector Events

Location

  • Wimbledon (Office-based, Monday to Friday)
  • + Bonus

Are you an experienced B2B sales professional looking for your next challenge?

We're recruiting for a Commercial Manager to join a successful events business with an established portfolio of exhibitions.

This is an opportunity to take ownership of revenue generation across exhibition stand sales, sponsorship, and digital products, working with clients from initial contact through to long-term partnership.

If you enjoy building relationships, winning new business, and managing key accounts, this role offers plenty of scope to make an impact while working with a supportive commercial team.

The Role

As Commercial Manager, you'll be responsible for driving revenue by securing new exhibitors and sponsors while growing existing client relationships.

You'll manage the full sales cycle, maintain a healthy sales pipeline, and work closely with customers to create commercial packages that deliver value for both the client and the business.

You'll also represent the business at events, ensuring clients receive excellent support and encouraging repeat bookings for future shows.

Key Responsibilities

  • Drive revenue through exhibition stand, sponsorship, and digital sales.
  • Identify and convert new business opportunities.
  • Grow and develop existing customer accounts.
  • Manage the full sales process from prospecting through to negotiation and closing.
  • Build long-term relationships with exhibitors, sponsors, and key stakeholders.
  • Produce tailored commercial proposals to meet client objectives.
  • Maintain an accurate sales pipeline and revenue forecast.
  • Deliver excellent customer service throughout the event cycle.
  • Attend exhibitions to support clients and maximise re-bookings.
  • Consistently achieve sales targets and commercial KPIs.

About You

You'll have a proven background in B2B sales and enjoy working in a target-driven commercial environment.

You'll ideally bring

  • Experience in exhibitions, events, sponsorship, media, advertising, or another consultative B2B sales environment.
  • A successful track record of winning new business and developing existing accounts.
  • Strong negotiation and relationship management skills.
  • Confidence managing multiple opportunities and prioritising your workload.
  • Excellent communication and presentation skills.
  • A proactive approach to identifying and converting commercial opportunities.
  • What's on Offer
  • Negotiable salary plus bonus.
  • Established portfolio with existing clients and opportunities for growth.
  • Supportive and collaborative team environment.
  • Office-based role in Wimbledon, five days per week.
  • Opportunity to build long-term client relationships and contribute to the continued success of a growing events portfolio.
  • We Are Aspire Ltd are a Disability Confident Committed employer
  • #J-18808-Ljbffr

B2B Events - Commercial Manager employer: WeAreAspire

WeAreAspire is an exceptional employer that fosters a dynamic and entrepreneurial work environment, perfect for those passionate about travel and technology. With a focus on employee growth, we offer opportunities to enhance your skills in SEO and content strategy while working in the vibrant city of London. Our commitment to innovation and collaboration ensures that every team member can make a meaningful impact on our global audience.

WeAreAspire

Contact Details:

WeAreAspire Recruitment Team

We think you need these skills to ace B2B Events - Commercial Manager

B2B Sales
Revenue Generation
Exhibition Stand Sales
Sponsorship Sales
Digital Product Sales
Client Relationship Management
Sales Cycle Management