Wealthify is a digital wealth management platform, based in Cardiff, with a mission to make it really simple for people to invest with confidence.
Founded in 2016 to address the needs of a new generation of investors, Wealthify blends digital technology, expert investment management and close attention to our customers to make wealth creation more accessible.
Wealthify offers a range of investment accounts (Stocks & Shares ISA, Junior ISA (JISA), General Investment Account (GIA), Self-Invested Personal Pension (SIPP)) and savings accounts (Cash ISA, Instant Access Savings Account (IASA)) to give customers a range of ways to manage and grow their money.
With a proprietary technology platform, a seasoned and passionate team of experts, and a substantial base of customers and assets under management, Wealthify is now growing towards profitability under the ownership of Aviva plc, after successfully establishing itself as a digital disruptor in this huge market.
- Hands-on Senior Paid (Digital Ads) Manager responsible for day-to-day management and optimisation, and owning roadmap and strategy planning for paid channels.
- Manage and optimise our existing PPC account(s) — including Search, PMax and Demand Gen campaigns — and set up, run and test paid social and other platforms (Meta, LinkedIn, Microsoft/Bing, TikTok or similar).
- End-to-end ownership of campaign setup, targeting, bids/budgets, creative testing and performance optimisation.
- Strong practical understanding of audience strategy and segmentation, tracking and attribution (pixels, conversion tracking, GA4 or equivalent, UTM tagging; knowledge of server-side tracking an advantage).
- Experience working with landing page optimisation and conversion rate optimisation (A/B testing, basic CRO principles).
- Data-driven: comfortable analysing performance, building reports and drawing actionable insights to improve ROAS and CPA targets.
- Able to work independently with significant day-to-day autonomy, making tactical decisions without heavy supervision.
- Comfortable influencing and communicating with senior stakeholders; able to contribute to broader channel strategy in a small team.
- Collaborative: will work closely with Design, Data, Product and Compliance teams, so strong communication and process discipline are required.
- Self-starter, highly motivated, organised and proactive in proposing and running tests.
Experience Required
- Up-to-date, hands-on experience managing paid search, PMax and Demand Gen campaigns as part of PPC activity, plus paid social (campaign execution, optimisation and reporting).
- Proven ability to set up and run tests across multiple ad platforms and iterate based on results.
- Strong analytical skills with experience using analytics and reporting tools (Google Analytics/GA4, ad-platform reporting, Excel/Sheets and BI tools like PowerBI) to interpret data and drive decisions.
- Track record of working independently and taking ownership of campaigns and daily optimisation.
- Experience in or exposure to financial services or other regulated environments (familiarity with compliance requirements for advertising).
- Experience with landing page testing/CRO tools and methodologies.
- Basic familiarity with BI tools for deeper analysis.
- Experience presenting campaign performance and strategic recommendations to senior stakeholders.
Compensation and Benefits:
- 24 days of holiday a year (with an additional day’s holiday for each full year served, up to 28 days)
- Annual discretionary bonus, linked to company and individual performance.
- Private Medical Insurance
- Death in Service Cover (3 times annual salary)
- Income Protection Insurance
- Company Pension Plan , with matched contributions up to 6% of base salary
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