Head of Advice Proposition

At Wealth Wizards our vision is a future where everybody in society has access to financial advice and guidance. Our Software as a Service (SaaS) platform provides engaging digital experiences for consumers and powerful tools for financial advisers. We welcome individuals from all walks of life and strive to build a culture where all voices are heard, differences are embraced, and everyone has equal access to opportunities. We encourage applications from individuals of all races, ethnicities, genders, sexual orientations, ages, abilities, and backgrounds. If you require any reasonable adjustments to be made during the application or interview process, please let us know, and we will be happy to help.

Role Purpose

To lead the design, governance and delivery of Royal London’s advice propositions across Equity Release Advice (ERA) and Personal Advice, embedding compliant service design, robust advice policy, strong oversight and market insight to ensure good customer outcomes, regulatory integrity and clear accountability. This role also ensures consistency and coherence of Financial Planning Principles and Policies across the broader Help Proposition, including Planning & Coaching, Targeted Support, Individualised Advice and ERA, while shaping the future advice model in line with regulation and Group strategy.

Key Responsibilities

• Lead the design, governance and delivery of the Equity Release and Personal Advice propositions, ensuring alignment with regulatory requirements, customer outcomes and Group strategy.
• Develop and maintain robust advice guidance, policies, and centralised advice frameworks (including CIP, CRP and alignment with COBS 9C).
• Chair relevant governance forums (e.g. Product Proposition Committee) and contribute to key committees such as the Wealth Wizards Investment Committee.
• Work closely with internal stakeholders to design, implement and evolve propositions and policies, ensuring operational feasibility and regulatory compliance.
• Provide strategic input into the development of Royal London’s advice proposition, including:
• Product strategy (restricted vs broader proposition).
• Scaling adviser capability within the appropriate culture and operating model.
• Utilisation of third-party tooling to support scalable delivery.
• Integration within the wider continuum of guidance, targeted support and advice.
• Lead the transition and integration of the Wealth Wizards advice business into the Royal London model.
• Design and oversee service models that deliver good customer outcomes, with clear accountability and effective oversight.
• Assess new concepts and initiatives for regulatory and operational viability.
• Produce key regulatory deliverables, including the annual Customer Duty Board Report.
• Bring external market insight into the business and proposition, maintaining visibility and credibility within the market.

Skills, Knowledge and Expertise

Essential

• Proven experience in proposition development and working closely with product management and design.
• Technically proficient in FCA rules and regulations.
• Excellent communication and negotiation skills.
• Able to balance commerciality with customer outcomes and regulatory compliance.
• 5 years plus working in a regulated environment at senior level.

Preferred but not Essential

• Chartered Financial Planner status.
• Experienced in Later Life Lending Advice or have had exposure to it.

Benefits

• Flexible working.
• We prioritise a sustainable work/life balance.
• We have a collaborative learning culture that promotes psychological safety.
• 25 days annual leave plus every bank holiday.
• Company pension (up to 10% employer contribution).
• Company performance based Bonus scheme.
• Paid day off to celebrate your birthday.
• Additional holiday purchase (up to 5 days per year).
• Additional holidays for length of service (up to 3 days).
• Private medical insurance.
• Dental and health cash plans.
• Enhanced parental leave and pay.
• Discounts on gym membership and health screening.
• Employee assistance programme.
• Life assurance of 4x basic salary.
• £500 pension advice per year.
• 6 paid days per year for self development.
• £500 individual training budget per year.
• Professional memberships funded.
• Salary sacrifice car scheme.
• Cycle, Home & Tech scheme.

Please note: Candidates must be currently located in the UK and possess full rights to work in the UK. Unfortunately, we are unable to provide sponsorship or consider applications from individuals outside of the UK for this role.