At a Glance
- Tasks: Create and manage Google Ads campaigns to boost our online presence.
- Company: Join betterSoil, a passionate startup dedicated to improving earth's soil health.
- Benefits: Gain valuable experience in digital marketing while contributing to climate protection.
- Other info: Flexible volunteer role, 7-9 hours per week, remote work for 6+ months.
- Why this job: Make a real impact on sustainable food production and climate resilience.
- Qualifications: Passion for SEA/SEO and digital marketing skills are essential.
The predicted salary is between 500 - 1500 £ per month.
Volunteer for a startup making earth's soil healthier. betterSoil is a sustainable start-up and a movement that is passionately committed to the health of our earth's soil. We are currently losing around 10 million hectares of fertile soil worldwide. That’s about 14 million football pitches. However, good soils are the source of more than 90% of our food. At the same time, the world’s population will grow to 10 billion people by 2050. Food will therefore become scarce, especially high-quality food, as this depends on the quality of the soil. The effects of climate change are worsening the situation of soils because droughts and extreme rainfall are becoming more severe and more frequent. Current farming methods lead to high CO2 emissions, diseased soils produce low-quality food and biodiversity is rapidly declining, as around half of biodiversity lives in the soil.
Since 2020, betterSoil has been involved at European level, e.g. with an event with the EU Parliament and prominent supporters such as Prof. Dr Ernst Ulrich von Weizsäcker, Dr Franz Fischler (Former EU Commissioner for Agriculture) and Dr Peter Johnston (European Policy Centre) in a national and international context to improve soil quality for climate resilience and climate protection as well as the promotion of biodiversity and sustainable food production. Our way of working goes far beyond soil consulting. We combine local, indigenous knowledge with the latest science and offer practice-oriented betterSoil recipes for farmers. We also offer individual consultations for companies and organisations of all kinds. In this way, we create a comprehensive awareness of soil health that helps to position oneself more sustainably and thus achieve business goals.
Role Description
Join Our Team as an SEA, SEO and Google Ads Expert and help us make a change to the world! As an SEA/SEO expert, you are largely responsible for bringing our paid campaigns to the top positions in the search engines. Your expertise in search engine advertising (SEA) and search engine optimization (SEO) will help to maximize our online visibility and drive targeted traffic to our website. Your heart beats not only for successful campaigns, but also for climate protection. With your work, you will not only ensure first-class ad placements, but also make a significant contribution to increasing climate resilience through healthy soils.
Tasks
- Help us create, manage and supervise Google Ads campaigns; we are part of the Google Grant program.
- Create short and concise search ads and research relevant keywords that match the search behaviour of target groups.
- Continuously analyse campaign performance using Google Analytics and other marketing attribution tools to optimise campaigns.
- Creation of detailed reports with specific recommendations for action.
Languages: English (German is an asset)
We tailor your role to your skills and interests, as well as your availability. The key factor for us is that you have a passion for the topic and SEA/SEO. If you are passionate about optimizing digital strategies and ready to make a significant impact on our online successes and the improvement of soils, we look forward to receiving your application!
Time Commitment
Volunteer 7-9 hours per week for 6+ months remotely. If you want to make change, apply to volunteer with betterSoil!
Seniority Level: Associate
Job Function: Marketing
Industries: Software Development and Environmental Services
Google Ads, SEA & SEO Expert employer: We Make Change
betterSoil is an exceptional employer for those passionate about environmental sustainability and making a tangible impact on the health of our planet. As a volunteer, you will join a dynamic team dedicated to innovative solutions for soil health, benefiting from a supportive work culture that values your skills and interests while providing opportunities for personal growth. By contributing to meaningful projects in a flexible remote setting, you will not only enhance your expertise in digital marketing but also play a crucial role in promoting climate resilience and sustainable food production.
StudySmarter Expert Advice🤫
We think this is how you could land Google Ads, SEA & SEO Expert
✨Tip Number 1
Get to know the company inside out! Research betterSoil's mission and values, and think about how your skills in SEA and SEO can help them achieve their goals. This will not only impress them but also show that you're genuinely passionate about making a difference.
✨Tip Number 2
Network like a pro! Connect with current or former volunteers and team members on LinkedIn. Ask them about their experiences and any tips they might have for you. Building these connections can give you insider knowledge and potentially boost your chances of landing the role.
✨Tip Number 3
Show off your skills! Prepare a mini portfolio showcasing your previous SEA and SEO campaigns. Include metrics and results to demonstrate your impact. This hands-on evidence can really set you apart from other candidates and highlight your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows that you’re proactive and serious about joining the betterSoil team. Let’s make a change together!
We think you need these skills to ace Google Ads, SEA & SEO Expert
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for soil health and climate protection shine through. We want to see how much you care about making a difference in the world!
Tailor Your Experience:Make sure to highlight your relevant experience in SEA, SEO, and Google Ads. We’re looking for specific examples of how you've successfully managed campaigns or optimised strategies in the past.
Be Concise and Clear:Keep your application clear and to the point. We appreciate well-structured applications that are easy to read, so avoid fluff and get straight to the good stuff!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with betterSoil.
How to prepare for a job interview at We Make Change
✨Know Your Stuff
Make sure you brush up on your SEA and SEO knowledge before the interview. Familiarise yourself with the latest trends, tools, and techniques in digital marketing. Being able to discuss specific strategies or campaigns you've worked on will show your passion and expertise.
✨Show Your Passion for Soil Health
This role is all about making a difference, so let your enthusiasm for climate protection and soil health shine through. Share any personal experiences or projects that relate to sustainability, and explain why this cause matters to you.
✨Prepare for Practical Questions
Expect to be asked about how you would approach creating and managing Google Ads campaigns. Think about how you would research keywords, analyse performance, and optimise ads. Having a clear plan will demonstrate your strategic thinking.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about betterSoil's current campaigns, their goals, or how they measure success. This shows you're genuinely interested in the role and the company’s mission.
