Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead customer retention strategies and create loyalty from first-time buyers.
- Company: Dynamic D2C health and wellness brand in London with a hybrid work model.
- Benefits: Competitive salary of £65,000 plus extensive benefits package.
- Other info: Join a fast-paced team focused on growth and innovation.
- Why this job: Take ownership of retention strategies and make a real impact on customer loyalty.
- Qualifications: 2+ years in retention or CRM, data-driven mindset, and experience with tools like Klaviyo.
A D2C Health & Wellness Brand in London (Hybrid) is seeking a Retention Manager with a lifecycle and CRM focus. The role involves owning customer retention and lifecycle performance end-to-end, designing the strategy, systems, and execution that turn first-time buyers into long-term loyal customers.
This newly created role is ideal for someone who wants real ownership and the opportunity to build best-in-class retention from the ground up. You will work across Email, SMS, automation, and customer insights, collaborating closely with Growth, Brand, Product, and Creative teams in a fast-paced, results-driven environment.
What You’ll Do:
- Own retention and lifecycle marketing strategy across all customer segments
- Manage CRM end-to-end, including automated journeys, campaign planning, and execution
- Plan and deliver weekly Email and SMS campaigns that educate, convert, and build loyalty
- Analyse customer behaviour, churn, and campaign performance to unlock growth opportunities
- Develop reporting frameworks and KPIs to improve customer lifetime value
- Collaborate cross-functionally to embed retention thinking into product launches, creative testing, and CX
- Drive continuous testing and optimisation across segmentation, messaging, and timing
About You:
- Experienced in retention, lifecycle marketing, or CRM (2+ years)
- Hands-on with platforms such as Klaviyo or similar CRM tools
- Data-driven, commercially minded, and confident turning insight into action
- Strong understanding of segmentation, automation, and churn-reduction strategies
- Proactive, curious, and motivated by building and improving systems
- Comfortable working in fast-paced, high-growth environments
- Experience in DTC or consumer brands is desirable
Retention Manager in London employer: We Love Alfa
Contact Detail:
We Love Alfa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your retention strategies and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and retention. Be ready to discuss your experience with tools like Klaviyo and how you've driven customer loyalty in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Retention Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Retention Manager role. Highlight your experience in retention and lifecycle marketing, and show us how you've turned first-time buyers into loyal customers in the past.
Show Off Your Data Skills: Since this role is all about being data-driven, don’t forget to include specific examples of how you've used data to inform your strategies. We want to see how you’ve analysed customer behaviour and unlocked growth opportunities!
Be Creative with Campaigns: Share your best ideas for Email and SMS campaigns that educate and convert. We love innovative thinkers, so let us know how you’ve planned and executed successful campaigns in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at We Love Alfa
✨Know Your Metrics
Make sure you understand key metrics related to customer retention and lifecycle marketing. Be ready to discuss how you've used data to drive decisions in previous roles, especially focusing on KPIs that matter to the company.
✨Showcase Your Tools
Familiarise yourself with CRM tools like Klaviyo or similar platforms. Be prepared to share specific examples of how you've leveraged these tools for automated journeys and campaign planning in your past experiences.
✨Collaboration is Key
Highlight your experience working cross-functionally. Discuss how you've collaborated with teams like Growth, Brand, and Product to enhance customer experiences and retention strategies. This shows you're a team player who can drive results.
✨Be Ready to Innovate
Since this role involves building retention strategies from the ground up, come prepared with fresh ideas. Think about innovative approaches to segmentation, messaging, and testing that could benefit the company and demonstrate your proactive mindset.