At a Glance
- Tasks: Drive enquiries and occupancy for commercial properties through digital marketing and event planning.
- Company: Dynamic company in the commercial property sector with a hybrid work model.
- Benefits: Competitive salary up to £55k, flexible working, and opportunities for professional growth.
- Other info: Join a collaborative team and engage with local businesses and brokers.
- Why this job: Make a real impact in a vibrant industry while honing your marketing skills.
- Qualifications: 3-4 years in marketing, strong digital skills, and excellent communication abilities.
Marketing Manager - Commercial Property | Hybrid Role Overview The Marketing Manager will drive enquiries and occupancy across our commercial property portfolio and serviced offices.
This generalist role balances digital execution, agency management, broker relations, and local event planning.
Up to £55k Basic North London/Hybrid Key Responsibilities Lead Generation & Broker Relations
- Drive inbound enquiries to maintain high occupancy levels.
- Manage broker portals by updating pricing, availability, and imagery.
- Nurture broker relationships through regular outreach and platform updates.
- Track lead sources to optimize marketing spend and ROI. Digital Marketing & Advertising
- Oversee SEO strategies to improve organic search visibility.
- Manage paid advertising campaigns across Google Ads and Paid Social.
- Direct external agencies handling technical SEO and ad performance.
- Maintain social media profiles with consistent, engaging content. Offline & Direct Marketing
- Coordinate offline advertising including local signage and print media.
- Execute email mailouts to brokers, prospects, and current tenants.
- Create sales collateral such as digital brochures and site floorplans.
- Ensure brand consistency across all physical and digital touchpoints. Events & Community Engagement
- Plan networking events to attract local brokers and businesses.
- Organise community events for current serviced office tenants.
- Manage event budgets, logistics, and post-event follow-ups. Required Skills and Experience
- Industry experience: Ideally a minimum 3-4 years in a generalist Marketing role - very open to industry - commercial real estate, flexi-work space, local marketing - highly advantageous!
- Digital proficiency: Experience with Google Analytics, CRM tools, and CMS platforms.
- Communication skills: Strong writing ability for email campaigns and site copy.
- Relationship building: Confident in pitching to and networking with brokers.
- Project management: Ability to multitask across digital campaigns and physical events
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Commercial Property in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Love Alfa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Love Alfa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Love Alfa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Love Alfa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Commercial Property in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Love Alfa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Love Alfa:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Love Alfa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Love Alfa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Love Alfa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Love Alfa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
